Xiao Pei
Performance Marketer with hands-on experience managing paid advertising campaigns across Meta, TikTok, Google, and Shopee platforms
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Tentang
Performance Marketer with hands-on experience managing paid advertising campaigns across Meta, TikTok, Google, and Shopee platforms. Skilled in campaign planning, performance optimization, content strategy, and full-funnel marketing to drive brand awareness, engagement, lead generation, conversions, and also TikTok Shop/LIVE. Passionate about e-commerce growth and leveraging data-driven strategies to improve business performance.
Pengalaman
Performance Marketer at MantaYaY Talent Agency (2025-04 – Present)
- Managed different paid ad campaign categories including E-commerce/TikTok LIVE, Short drama, and KOL campaigns.
- Handled paid media for brands including Southern Lion, Citychemo, and Fonterra.
- Executed paid campaigns across Meta, TikTok, Shopee, and Google platforms.
- Planned and optimized campaigns for brand awareness, engagement, and conversions.
- Monitored TikTok LIVE ads performance and develop strategies to increase live traffic and conversion sales.
- Coordinated with live operation teams to ensure smooth execution of live sessions campaigns.
- Managed end-to-end campaign ad account setup, targeting, budgeting, optimization, and reporting.
Junior Marketing Specialist at Caveman Group Sdn Bhd (2023-11 – 2025-04)
- Managed 8+ ad accounts across property, F&B, automotive, and pet industries.
- Executed Meta (FB& IG), TikTok, and Google Ads campaigns.
- Drive lead generation, brand awareness, and engagement campaigns.
- Created strategic proposals, monitored and optimized campaign performance.
- Brainstorm creative, coordinated content shootings and handled ad setup.
- Build, Setup and Managed TikTok accounts, LIVE operations, and TikTok Shop.
- Managed product listings, pricing, promotional mechanics on TikTok.
- Source and communicate with Live hosts and monitor Live performance.
Marketing Executive at Big Orange Media (2022-12 – 2023-03)
- Planned and researched TikTok content and service packages.
- Managed Facebook & Instagram content, copywriting, and posting.
- Designed marketing materials using Canva.
- Supported webinar and event operations and guest coordination.
- Assisted in coordinating China delegate visits and related events.
Pendidikan
Bachelor of Science (Honours) in Marketing – Sunway University (2020-08 – 2023-08)
Foundation in Business in FYBZ – UCSI College (2020 – 2020)
