Shareen Chew

Results-driven Account Director with over 15 years of experience in regional media planning, Out-of-Home (OOH) advertising, and integrated marketing campaigns across Malaysia, Singapore, and Indonesia. Proven track record in strategic client management, agency partnerships, and business development for top-tier brands, including Power Root, Digi, Dutch Lady, and CIMB Bank. Skilled in budget optimization, team leadership, and driving multi-market growth strategies.

Account Director at Adcatalyst Sdn Bhd (2019-06 – Present)

Lead strategic planning and execution for Out-of-Home (OOH) advertising campaigns across Malaysia and coordinate regional market buys in Singapore and Indonesia.

• Develop strategic plans addressing client business objectives, product positioning, and market challenges.
• Manage key agency partnerships (WPP Media, Publicis) and oversee core client accounts including Power Root, Vietjet Air, and Kenwood Appliances.
• Spearhead new business pitches and proposal development, expanding client portfolios and driving revenue growth.
• Monitor campaign budgets, vendor negotiations, and resource allocation to ensure organizational profitability.
• Provide support for digital and mainstream media initiatives to deliver comprehensive brand marketing solutions.

Account Director at Posterscope Malaysia Sdn Bhd (2017-08 – 2019-05)

Managed the Lead Account for Digi, overseeing all aspects of strategic planning, campaign execution, and client relationship management.

• Led and managed a dynamic team, delegating projects effectively and overseeing workflow to maximize operational efficiency.
• Optimized clients' business potential by identifying and capitalizing on new business opportunities.
• Monitored and managed campaign budgets and overall account profitability, maintaining strict fiscal responsibility.
• Contributed to the development and enhancement of proprietary media tools and agency planning systems.
• Actively participated in internal recruitment efforts, brand planning, and pitch presentations.

Associate Account Director at Posterscope Malaysia Sdn Bhd (2016-07 – 2017-08)

Served as primary account lead for Dutch Lady, leading to sustained client engagement and successful campaign outcomes.

• Spearheaded strategic planning for clients' business challenges and product positioning across channels.
• Managed campaign budgets and monitored financial performance, overseeing profit and loss (P&L) statements.
• Developed and pitched compelling marketing proposals to clients, securing buy-in and financial commitment.

Senior Account Manager at Posterscope Malaysia Sdn Bhd (2014-07 – 2016-06)

Served as lead account manager for Dutch Lady, maintaining strong client relationships and ensuring consistent service delivery.

• Facilitated seamless communication between clients and internal teams to foster trust and long-term collaboration.
• Proactively identified opportunities for account growth and pursued new business development.

Account Manager at Posterscope Malaysia Sdn Bhd (2009-10 – 2014-06)

Served as lead account manager for CIMB Bank, overseeing all aspects of client relationship and campaign execution.

• Analyzed client briefs comprehensively to develop tailored strategies, media plans, and OOH advertising proposals.
• Facilitated creative and media strategy sessions, providing guidance and direction to cross-functional teams.

Assistant Account Manager at AQM Creative & Communication Sdn Bhd (2006-04 – 2008-10)

Served as lead account handler for major clients, including Nestlé and GAB, fostering strong client relationships.

• Collaborated with management to develop sales and marketing strategies, driving sustainable revenue growth.
• Compiled forecast reports to track sales growth and inform overall business planning.

Key Account Manager at POPAI Design Sdn Bhd (2005-01 – 2006-04)

• Collaborated with the Marketing Manager to execute sales strategies and monitor departmental budget adherence.
• Fostered relationships with advertising agencies and suppliers to facilitate production of marketing materials.

Software Support Executive at ISOS Software (M) Sdn Bhd (2000-06 – 2004-12)

Orchestrated the implementation of process operations and job scheduling to enhance workflow efficiency.

• Facilitated customer training programs and oversaw software implementation to ensure successful product adoption.

Administrator at Bezal Communication Design Sdn Bhd (1997-07 – 2000-05)

Managed office operations, prepared quotations/invoices, maintained credit control, and coordinated media bookings.

Draughtswoman at Jurukur Semenanjung (1995-07 – 1997-12)

Processed raw survey data using AutoCAD to produce detailed civil engineering plans, predominantly for government clients.

Graduate Diploma in Computer Science / Information Technology – FTMS-ICL (1998)

Diploma in Computer Science / Information Technology – Informatics College (1995)