Adebiyi Funso

A commercial professional who has worked in Route to market development, New product development and brand management. I am tenacious in building new business, securing customer loyalty, and forging strong relationships with external business partners leveraging on Revenue Growth Management (RGM) strategies.

I have provided memorable customer experiences for trade partners, leveraging on channel strategies and shopper marketing skills to reach consumers and shoppers in B2B, B2G and B2C channels. I have a deep understanding of customer insights and management of external partners which has led to the delivery of growth plans. I have built strong collaborations with customers for mutual business benefits by developing local sales for leadership within local markets.

I have hands-on expertise in leading joint business planning excellence, execution of shopper insights as well as the development of trade partners based on P&L responsibility in optimizing footprints in markets. I have competence in talent management and requisite expertise in building a customer and shopper driven organization with proven people management experience.

I have prepared sales organizations for new and rapidly changing market realities with sales structures, processes, and standards in line with the organisational’s corporate objectives coupled with continuous improvement of customer relations in profitability, growth of share, loyalty and satisfaction.

I have developed innovative channels for ordering, engagement and performance management in different markets across the continents, using digital automation with strong cross-functional understanding and experience.

With top-notch presentation and capability development skills, I am a proven veteran in business excellence projects saddled with raising the organizational competence quotient of the commercial units.

Specialties: Route to Market (RTM) Management, revenue growth management (RGM), Capability development, Sales performance development, Distributor Management, Salesforce Management and Automation, Salesforce motivation, Branding, Business Strategy, Sales & Distribution, Trade Marketing / POS Merchandising, Talent management.