Michael Olamolu
Area Sales Manager
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About
Results-driven Sales and Business Development Professional with over 10 years of progressive experience in the Nigerian beverage and FMCG industry, currently serving as an Area Sales Manager. Proven expertise in territory expansion, distributor management, route-to-market execution, and revenue growth. Strong record of exceeding sales targets, optimizing logistics operations, and leading high-performance sales teams.
Proficient in TOR and GTM-SFA systems with strong analytical, financial, and leadership capabilities.
Experience
Area Sales Manager - L&Z Integrated Farm Ltd
(2026-01)
- Lead and supervise sales operations across assigned territories to drive revenue growth and market expansion.
- Manage distributors and retail channels to ensure product availability and optimal stock levels.
- Develop and implement sales strategies to achieve monthly and quarterly targets.
- Monitor team performance, provide coaching, and ensure strict route-to-market compliance.
- Analyze market trends and competitor activities to identify new business opportunities.
- Strengthen key account relationships and drive trade marketing initiatives.
Sales Territory Executive - Promasidor Nigeria - Jos, Plateau State
(2024-09 - 2025-12)
- Achieved sales targets through strategic outlet coverage, 100% route adherence, and strict price compliance.
- Recognized as Best Sales Territory Executive (North Region).
- Strengthened customer relationships through effective journey planning and consistent product availability.
- Collaborated with distributors to execute trade promotions and maximize revenue opportunities.
- Managed financial transactions and maintained accurate reporting using GTM-SFA device.
- Ensured proper maintenance of company assets including sales van and automation devices.
Business Development Executive - Integrated Dairies Limited - Jos, Plateau State
(2021-10 - 2023-07)
- Achieved daily sales of ₦700,000–₦1,000,000; weekly ₦7M–₦10M; monthly ₦28M–₦30M.
- Conducted daily outlet visits to gather market intelligence and improve sales strategy.
- Managed cold-chain distribution to maintain product freshness and reduce waste.
- Coordinated closely with logistics teams to manage short shelf-life products effectively.
Sales Executive - Nigerian Breweries Plc - Jos, Plateau State
(2019-03 - 2021-06)
- Delivered minimum daily sales of 120 crates across 30+ outlets.
- Built strong customer relationships to drive loyalty and repeat business.
- Managed dedicated business truck operations and inventory control.
- Utilized TOR device for sales transactions and real-time reporting.
Logistics Officer - 7UP Bottling Company Limited - Kano, Kano State
(2017-08 - 2019-01)
- Maintained 95% delivery accuracy.
- Achieved 90% on-time payment coordination with finance team.
- Reduced inventory discrepancies by 20% through effective monitoring.
Forklift Operator - Coca-Cola Hellenic Bottling Company - Jos, Plateau State
(2010-02 - 2013-12)
- Handled movement of 120 pallets daily.
- Reduced equipment downtime by 15% through preventive maintenance.
- Improved warehouse efficiency by 20%.
Education
BSc (Hons) - Business Administration - National Open University of Nigeria (NOUN), Jos (2021)
