Iluobe Makun
Head of Sales | Regional Sales Manager | Area Sales Manager | Field Sales Manager
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About
Highly motivated Regional Sales Manager with 15+ years of experience in FMCG and in various industries, leading successful sales teams and driving revenue growth. Responsible for developing and implementing a comprehensive sales strategy to achieve regional revenue and growth targets. Analyze market trends, competitor activities, and customer needs to identify opportunities for business expansion.
I have built and maintained strong relationships with key customers, partners, and stakeholders. I also lead by example and actively participate in sales activities, including prospecting, presentations, negotiations, and deal closures. I identify new market segments, distribution channels, and business opportunities for growth, and prepare regular sales reports, forecasts, and analyses of the market.
Experience
Head Of Sales at SOBAZ NIG LTD (2026-01 – Present)
Oil and Gas
- Create National sales plans and quotas in alignment with business objectives
- Support Key account managers to deplete Trade Partner's Stock via Sales Team members activities
- Evaluate store and individual performances and forecast monthly and quarterly sales targets.
- Identify hiring needs and select and train new sales personnel.
- Prepare and review periodic expenses/budget for the area of responsibility
- Analyze regional market trends and discover new opportunities for growth
- Identify potential problems/objections and suggest prompt solutions
- Participate in decisions for expansion or acquisition, and report on National sales results
- Suggest new services/products and innovative sales techniques to increase customer satisfaction
Head of Sales Manager at La Sien Bottling company Ltd. (2024-01 – 2026-01)
- Create National sales plans and quotas in alignment with business objectives
- Support Key account managers to deplete Trade Partner's Stock via Sales Team members activities
- Evaluate store and individual performances and forecast monthly and quarterly sales targets.
- Identify hiring needs and select and train new sales personnel.
- Prepare and review periodic expenses/budget for the area of responsibility
- Analyze regional market trends and discover new opportunities for growth
- Identify potential problems/objections and suggest prompt solutions
- Participate in decisions for expansion or acquisition, and report on regional sales results
- Suggest new services/products and innovative sales techniques to increase customer satisfaction
Regional Sales Manager, South-South Region, Nigeria at Chemical and Allied Products PLC (2022 – 2025)
- Create regional sales plans and quotas in alignment with business objectives
- Support Key account managers to deplete Trade Partner's Stock
- Evaluate store and individual performances and forecast monthly and quarterly sales targets.
- Identify hiring needs and select and train new sales personnel.
- Prepare and review periodic expenses/budget for the area of responsibility
- Analyze regional market trends and discover new opportunities for growth
- Identify potential problems/objections and suggest prompt solutions
- Participate in decisions for expansion or acquisition, and report on regional sales results
- Suggest new services/products and innovative sales techniques to increase customer satisfaction
Regional Sales Manager (Northwest & North Region, Nigeria) at Chemical and Allied Products PLC (2022 – 2022)
- Create regional sales plans and quotas in alignment with business objectives
- Support Key account managers to deplete Trade Partner's Stock
- Evaluate store and individual performances and forecast monthly and quarterly sales targets.
- Identify hiring needs and select and train new sales personnel.
- Prepare and review periodic expenses/budget for the area of responsibility
- Analyze regional market trends and discover new opportunities for growth
- Identify potential problems/objections and suggest prompt solutions
- Participate in decisions for expansion or acquisition, and report on regional sales results
- Suggest new services/products and innovative sales techniques to increase customer satisfaction
Regional Sales Manager at Blume Nigeria Limited (2020 – 2021)
- Create regional sales plans and quotas in alignment with business objectives
- Report on regional sales results and forecast monthly and quarterly sales targets.
- Support Area Sales Managers (wholesale) in KD stock depletion.
- Identify hiring needs and select and train new sales personnel.
- Prepare and review periodic expenses/budget for the area of responsibility
- Analyze regional market trends and discover new opportunities for growth
- Identify potential problems/objections and suggest prompt solutions
- Participating in decisions for expansion or acquisition
- Evaluate store and individual performances
- Suggest new services/products and innovative sales techniques to increase customer satisfaction
Area Sales Manager Plateau, Bauchi, Gombe (NE) at Multipro Consumers Ltd (2019 – 2020)
- Overseeing daily operations, managing budgets, and setting performance objectives.
- Recruiting, training, and supporting sales executives as well as conducting regular performance appraisals.
- Developing and implementing business, marketing, and distribution plans.
- Managing internal and external stakeholder relations and negotiating primary sales.
- Ensuring products and services comply with regulatory and quality standards.
- Ensuring company standards and procedures are followed
- Preparing and presenting monthly, quarterly, and annual statements, analyses and reports of operation and finances.
- Dealing with escalated customer issues, incident reports and legal actions.
Field Sales Manager, Northeast, Southeast, & Southwest, Nigeria at Nestle Nigeria PLC (2012 – 2019)
- Ensure product Availability, Visibility, and Accessibility (AVA) in priority outlets in assigned sales territory through the execution of the Territory Sales Plan and Merchandising Guidelines.
- Establish coverage plan for distributor and develop route and journey plan for the secondary sales force and ensure compliance/implementation as well as follow up and updating Field Sales Plan for the assigned area, and ensure adherence to all company principles and policies.
- Train the secondary sales force by conducting regular field coaching/accompaniment of the various sales roles to identify their training needs and address them in conjunction with the Sales Performance Development Manager.
- Communicate cycle objectives and merchandising priorities to all operational Field Sales Forces promptly and manage the relationships between retailers and wholesalers with Nestle and distributors.
- Provide quality and on-time information on demand forecasts by customers, report on market dynamics, competitor activities, etc.
- Coach, motivate, and develop the distributors' sales force.
Sales Representative, North Central/Southwest/South-South/Southeast, Northeast Region, Nigeria at Nigeria Breweries Ltd (2007 – 2012)
- Develop/agree on a rolling sales plan and execute on an ongoing basis.
- Enhanced marketing and sales strategies to increase profitability by 16% in the first month of resumption and develop an organizational pipeline.
- Built strong rapport with clients by understanding their needs and clearly explaining products.
- Initiated sales strategies by recruiting new clients through active hunting skills and appropriate customer profiling.
Education
Higher National Diploma (HND) in Chemical Engineering – Auchi Polytechnic (1997 – 1998)
National Diploma (ND) in Chemical Engineering – Auchi Polytechnic (1994 – 1996)
