Jola Abaaji

Analytical and research-oriented professional with experience in market research, quantitative research, operational reporting, performance monitoring, and data interpretation across technology and media environments.

Business Operations at NukiePass (2026-01 – Present)

• Develop and maintain lead-tracking tools and operational reports to monitor business activities, team performance, and client acquisition progress.
• Monitor operational performance and identify trends, gaps, and opportunities for process improvement.
• Coordinate reporting processes for Territory Growth Managers, tracking outreach activities, performance targets, and business development outcomes.
• Prepare operational reports, proposals, and presentations to communicate business activities and support management decisions.
• Collaborate with engineering and technical teams to assess operational requirements and improve business processes.
• Analyse business development activities to identify opportunities for improved efficiency, accountability, and performance.

Business Operations and Growth Associate at Getstac Technologies (2025-03 – 2025-12)

• Monitored operational and transaction data across retail partners and field agents to track collection performance and identify discrepancies.
• Developed and maintained Excel and Google Sheets tracking tools to monitor operational activities, performance metrics, and process efficiency.
• Collaborated with the product team to identify reporting requirements and opportunities for automation, reducing manual checks and improving operational visibility.
• Prepared weekly operational reports highlighting performance trends, recurring issues, delays, and areas requiring improvement.
• Analysed operational challenges and communicated findings to relevant stakeholders to support timely resolution and improved business processes.
• Developed process documentation and user guides to improve platform adoption and promote consistent operational procedures.

Business Development Manager at Pakam Technology (2024-08 – 2025-02)

• Conducted market research and competitor analysis to identify business opportunities within the waste management and hospitality sectors.
• Supported research and stakeholder engagement activities to understand market needs and business opportunities.
• Prepared research summaries, proposals, and presentations to support business development and strategic discussions.
• Collaborated with internal teams to communicate market insights and support commercial initiatives.

Marketing Strategy Analyst at Plus Acuity Media (2024-02 – 2024-07)

• Supported media planning activities for brands including Tolaram by conducting audience analysis, market research, and media evaluations.
• Assisted in executing integrated marketing campaigns across digital, print, and broadcast channels.
• Conducted competitor and industry analysis to identify opportunities for campaign optimization and improved audience engagement.
• Collaborated with internal teams to monitor campaign performance and generate post-campaign reports.
• Supported campaign reporting and provided recommendations that contributed to improved campaign effectiveness and return on investment.
• Assisted in preparing media plans, campaign presentations, and client-facing reports.

Media Buying Intern at Media Reach OMD (2021-12 – 2022-12)

• Managed media buying for prominent clients, including Diageo and Olam, contributing to an increase in product awareness through strategic promotional initiatives.
• Contributed to audience research, competitor analysis, and the design of targeted campaign strategies, refining the approach to meet client objectives.
• Assisted with event coordination, ensuring all project details were meticulously managed to maintain high standards.
• Assisted in tracking campaign delivery, performance metrics, and media schedules.
• Supported preparation of media plans, buying schedules, and campaign reports.
• Contributed to campaign strategy discussions by providing research findings and market insights.

Bachelors degree – University of Ilorin (2018-10 – 2023-10)