Aira Borrego

Lead Generation, Campaign Systems, and Workflow Automation Specialist who builds organized prospecting, outreach, CRM, reporting, and follow-up systems for B2B, legal, real estate, coaching, events, professional services, and marketing clients. I help businesses find the right leads, structure outreach campaigns, manage pipelines, track performance, and turn scattered sales activity into clear systems that produce real opportunities. Skilled in multi-channel lead generation, campaign execution, CRM workflows, reporting, SOP creation, and practical AI automation that speeds up research, personalization, task management, and daily operations.

Growth & Lead Generation Specialist / Project Manager - Independent & Client Projects

(2025-06)

• Build client acquisition systems for founders, agencies, legal teams, B2B companies, and professional service providers across LinkedIn, email support, CRM workflows, event-based sourcing, and manual lead research.
• Create end-to-end lead generation workflows, including ICP research, prospect lists, outreach trackers, message flows, follow-up sequences, CRM pipelines, reporting sheets, and warm lead handoff processes.
• Manage campaign execution, reporting, SOPs, QA checklists, client tools, and AI-supported workflows to improve research, personalization, organization, and campaign efficiency.

Operations Manager / Customer Relations Manager - B2B Marketing Firm

(2021-03 - 2025-06)

• Managed client onboarding, communication, campaign planning, and delivery for LinkedIn, digital marketing, and lead generation campaigns.
• Organized campaign workflows by creating target lists, messaging direction, tracker systems, reporting formats, optimization notes, and client update structures.
• Built operational systems, delegated team tasks, tracked deadlines, reviewed deliverables, resolved workflow gaps, and kept campaign execution aligned with client goals.