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Rofel Frias

Rofel Frias

Lead Generation Specialist

Talent
Cebu CityMember since May 26, 2026
Lead Gen. SpecialistCustomer ServicesNegotiationCommunication SkillsCritical Thinking
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Lead Gen. SpecialistCustomer ServicesNegotiationCommunication SkillsCritical Thinking

About

Versatile professional with expertise spanning targeted lead generation (Insurance & Telco) and critical customer care operations. Proven success in converting prospects into qualified leads by delivering tailor-fit telecommunications and insurance solutions. Backed by a strong background in healthcare customer service, efficiently processing dental, laboratory, and emergency medical requests under pressure. Committed to pairing sharp sales strategies with outstanding client care.

Experience

Lead Generation Specialist at Lavache Bleue (2015-01 – 2016-12)

Responsible for engaging with potential clients for life insurance accounts by asking qualifying questions, assessing eligibility and interest, and converting prospects into qualified leads for the sales team. Skilled in customer interaction, lead qualification, and communication.

Customer Care Specialist at Equiserve (2023-01 – 2025-12)

Assisted clients with their healthcare needs by providing support and processing medical-related requests, including laboratory services, minor outpatient procedures (Minor OP), emergency care, dental services, and outpatient requests. Ensured timely and accurate assistance while delivering excellent customer service.

Lead Generation Specialist at Broader Horizon (2025-01 – Present)

Engaged prospects to understand telecommunications needs, converting them into qualified leads through effective communication and relationship-building. Persuaded clients to switch providers by presenting solutions, addressing concerns, and highlighting benefits, ensuring a positive customer experience and maximizing conversions.

Education

BSIT in Computer Technology – Surigao del Sur State University (2012-01 – 2020-12)

Bachelor of Science in Secondary Education – Saint Michael College (2021-01 – 2022-12)

Skills

Lead Generation Specialist

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