Easter Maanao

I work the full Amazon ecosystem, not just campaigns. Coming from a brand management background, I understand how PPC ties into listing optimization, A+ Content, Brand Store, inventory health, and account compliance. When campaigns underperform, I know whether the issue is bidding, targeting, the listing itself, or stockouts - and I fix the root cause.

Amazon PPC Manager

Southshore Fine Living Inc - April 28, 2026

Campaign Management & Optimization

▸ Managed end-to-end Amazon PPC campaigns - Sponsored Products, Sponsored Brands, and Sponsored Display -

for a home furnishings brand, driving targeted traffic and improving conversion rates.

▸ Optimized bids, budgets, and keyword strategies using ACOS and TACOS as key performance benchmarks to maximize profitability while maintaining full-funnel ad efficiency.

▸ Conducted ongoing Search Term Report analysis to harvest converting keywords, add negative keywords, and eliminate wasted ad spend across all active campaigns.

▸ Collaborated closely with brand management and design teams to align ad creatives and listings with campaign goals, improving CTR and overall account performance.

▸ Monitored account health, enforced compliance with Amazon's advertising policies, and delivered regular performance reports with data-driven recommendations.

Amazon PPC Manager

Confidential Client (NDA) August 2021 - November 2025

Campaign Management & Optimization

▸ Planned, launched, and continuously optimized Amazon PPC campaigns including Sponsored Products,

Sponsored Brands, and Sponsored Display across multiple product categories.

▸ Performed granular keyword research using advanced tools to identify high-intent search terms, negative keywords, and profitable long-tail opportunities to reduce wasted spend.

▸ Monitored and adjusted bids, budgets, match types, and placement modifiers on a daily/weekly basis to maintain target ACOS while scaling profitable ad groups.

▸ Structured campaigns using Single Keyword Ad Groups (SKAGs) and tiered campaign architectures to maximize budget control and conversion efficiency.

▸ Analyzed Search Term Reports, Placement Reports, and Performance data to pivot strategy and continually improve campaign ROI.

Brand & Listing Management

▸ Managed full Amazon brand accounts including A+ Content, Brand Store pages, and Brand Registry enforcement to protect intellectual property and strengthen brand presence.

▸ Optimized product listings (titles, bullet points, descriptions, backend keywords) aligned with A9 algorithm best practices to boost organic rank and click-through rates.

▸ Collaborated with graphic designers to produce high-converting main images, infographics, and A+ Content layouts that improved conversion rates and reduced returns.

▸ Monitored account health metrics, proactively resolved policy warnings, and ensured full compliance with Amazon's

Terms of Service to maintain account standing.

▸ Coordinated with inventory teams to align ad spend with stock availability, preventing over-advertising out-of-stock

ASINs and optimizing budget allocation.

Strategy & Reporting

▸ Delivered weekly and monthly performance reports with actionable insights on impressions, clicks, CTR,

conversion rate, ACOS, TACOS, and total ad revenue.

▸ Conducted competitor analysis and market research to identify whitespace opportunities, seasonal trends, and emerging keyword strategies.

▸ Proposed and executed launch strategies for new ASINs - including aggressive PPC launch campaigns - to accelerate organic rank velocity.

Customer Service & Sales Associate

VXI Global Solutions (AT&T Account, USA) February 2015 - December 2020

▸ Managed high-volume inbound inquiries for a leading U.S. telecommunications provider, consistently resolving issues with accuracy and professionalism.

▸ Identified upsell and cross-sell opportunities aligned with individual customer needs, consistently meeting and exceeding monthly sales targets.

▸ Built long-term customer relationships through empathetic communication and commitment to first-call resolution,

contributing to high CSAT scores.

▸ Developed strong skills in active listening, persuasive communication, and objection handling - directly transferable to client management and stakeholder relations.

College graduate