Aljon Balanag

Impact-driven GHL Systems Specialist specializing in backend automation, lead lifecycle management, and infrastructure deployment.

Since

September, I have engaged in intensive, hands-on development within GoHighLevel, focusing on engineering systems that eliminate manual administrative work, protect digital infrastructure (domain reputation), and drive measurable client acquisition. Proven ability to translate complex business requirements into streamlined, fully automated workflows and high-converting funnels, backed by a strong foundation in data engineering and system architecture.

GHL Systems Specialist Independent Consultant/Freelance September 2025- Present Duties:

• Lead Lifecycle & Pipeline Optimization: Engineered a comprehensive, multi-stage pipeline infrastructure (Confirmed, Rescheduled, Cancelled, No Show, Showed, and Retarget).

Impact: Provided granular visibility into the sales cycle, enabling businesses to plug lead leaks, track exact conversion metrics, and recover otherwise lost revenue through precise retargeting.

• End-to-End Workflow Automation: Designed and deployed zero-touch automated workflows that guide prospects from their initial confirmation all the way through to retargeting sequences.

Impact: Eliminated hours of manual follow-up per week, drastically reduced lead response times, and ensured consistent prospect engagement without human intervention.

• Email Deliverability & Infrastructure Security: Configured robust backend email architecture using strict authentication protocols (SPF, DMARC, DKIM) via MXToolbox and executed strategic warm-up campaigns through Instantly.

Impact: Secured top-tier inbox placement, circumvented spam filters, and protected client domain reputations for high-volume sending.

• Dynamic Audience Segmentation: Architected complex user journeys utilizing advanced tagging logic, intelligent forms, trigger links, and dynamic email templates.

Impact: Transformed generic marketing blasts into highly personalized, behavior-driven communication at scale, increasing open rates and link engagement.

• Strategic Cold Outreach: Executed high-nurture cold email sequences grounded in deliverability and copywriting best practices.

Impact: Consistently drove top-of-funnel engagement, effectively warming cold prospects into active, responsive pipeline leads.

• Rapid Funnel Deployment: Built and launched conversion-optimized, fully functional sales and opt-in funnels across various companies and industries.

Impact: Accelerated client time-to-market and established scalable systems for consistent customer acquisition.

Master of Science in Information Technology

Polytechnic University of the Philippines

Quezon City, Metro Manila,

Philippines

2024- Present

BS in Information and Technology

STI College- Gen. Santos City, Inc.

General Santos City, Philippines

2012- 2016