Barbara Joyce Colar

Strategy and operations professional with 13+ years of experience across digital operations, team leadership, paid media, websites, project delivery, and founder support. Skilled at translating ambiguous business needs into executable work and coordinating people, tools, and processes through delivery. More recently designed and piloted AI-assisted workflows for specialized business processes including flooring estimation, market-price research, and paid media analysis and reporting, combining structured prompt systems with human review and operational safeguards.

Website Designer → Head of Technical Team → Account Management → Paid Media Strategist at HIT YOUR MARK (2020-01 – 2026-01)

Progressed across website production, technical team leadership, account management, and paid media, developing an end-to-end understanding of digital delivery from implementation through acquisition and conversion.

• Led technical team execution, delegated projects, resolved implementation issues, and translated project requirements into clear deliverables.
• Managed client/account needs across websites and marketing, coordinating between business requirements and internal execution teams.
• Managed and optimized a portfolio of 50+ paid media accounts across Meta, Google Ads, LinkedIn, and related platforms.
• Developed full-funnel strategies spanning awareness, prospecting, remarketing, lead generation, and conversion while diagnosing performance across creative, audience, budget, tracking, landing pages, lead quality, and funnel structure.
• Developed reusable AI-assisted campaign analysis and reporting workflows adopted by team members for recurring campaign health checks and structured ClickUp reporting.
• Collaborated across account management, creative, development, project coordination, and leadership teams to turn performance findings into executable actions.
• Improved cost per lead from approximately $100 to $20 on selected aesthetic campaigns.

Executive VA / Operations & Team Lead at PLACESTER (2020-01 – 2025-01)

• Worked with senior operations stakeholders to clarify new projects, requirements, expected outcomes, and execution needs before delegating work.
• Translated higher-level requests into clear scopes and assignments, reducing unnecessary back-and-forth between leadership and execution teams.
• Managed and delegated work according to team capacity and skill while monitoring progress, dependencies, and delivery quality.
• Served as an operational bridge between leadership and execution across projects requiring research, coordination, documentation, troubleshooting, and follow-through.

Digital Operations & Project Specialist at XAGENCY (2016-01 – 2025-01)

• Delivered hands-on work across websites, paid advertising, project management, marketing operations, and client projects.
• Built and maintained websites and landing pages while managing projects from initial requirements through execution, QA, troubleshooting, and delivery.
• Created and managed paid advertising campaigns and supported campaign strategy, creative execution, and optimization.
• Coordinated with clients, contractors, developers, and other stakeholders while troubleshooting website, hosting, domain, integration, campaign, and user-experience issues.

AI Workflow Designer / Digital Operations Consultant at Commercial Flooring Estimation Project (2023-01 – 2026-01)

• Designed and piloted a multi-stage AI-assisted flooring estimation workflow covering plan/spec extraction, room and finish mapping, quantity and waste calculations, product matching, QA, and spreadsheet-ready reporting.
• Developed a market-price research workflow with prioritized sources, unit normalization, confidence scoring, source/date capture, and human/vendor verification safeguards.
• Trained team members on workflow use; portions were adopted in live estimating work, including market-price research that reduced reliance on manual vendor calls for preliminary pricing.
• Supported pilot implementation; broader deployment remained limited by tooling/platform constraints.

Digital Strategy, Operations & Founder Support at BUZZPOTATO / INDEPENDENT CONSULTING (2020-01 – Present)

• Support founders and small businesses across digital strategy, websites, paid media, funnels, content, integrations, research, project coordination, and business operations.
• Translate loosely defined business problems into executable projects and coordinate the people, tools, and implementation required to move them forward.
• Build and improve digital experiences across WordPress, Shopify, BigCommerce, HubSpot, GoHighLevel, and ClickFunnels.

Virtual Assistant / Digital Support • Customer Service at Various Remote Businesses (2011-01 – 2016-01)

Supported multiple remote businesses across administration, research, customer communication, digital execution, and business operations after beginning in high-volume customer service roles.

Bachelor of Science in Information Technology – Notre Dame of Dadiangas University (2009-01 – 2010-01)

Bachelor of Science in Nursing – Notre Dame of Dadiangas University (2007-01 – 2009-01)