Website Designer → Head of Technical Team → Account Management → Paid Media Strategist at HIT YOUR MARK (2020-01 – 2026-01)
Progressed across website production, technical team leadership, account management, and paid media, developing an end-to-end understanding of digital delivery from implementation through acquisition and conversion.
- Led technical team execution, delegated projects, resolved implementation issues, and translated project requirements into clear deliverables.
- Managed client/account needs across websites and marketing, coordinating between business requirements and internal execution teams.
- Managed and optimized a portfolio of 50+ paid media accounts across Meta, Google Ads, LinkedIn, and related platforms.
- Developed full-funnel strategies spanning awareness, prospecting, remarketing, lead generation, and conversion while diagnosing performance across creative, audience, budget, tracking, landing pages, lead quality, and funnel structure.
- Developed reusable AI-assisted campaign analysis and reporting workflows adopted by team members for recurring campaign health checks and structured ClickUp reporting.
- Collaborated across account management, creative, development, project coordination, and leadership teams to turn performance findings into executable actions.
- Improved cost per lead from approximately $100 to $20 on selected aesthetic campaigns.
Executive VA / Operations & Team Lead at PLACESTER (2020-01 – 2025-01)
- Worked with senior operations stakeholders to clarify new projects, requirements, expected outcomes, and execution needs before delegating work.
- Translated higher-level requests into clear scopes and assignments, reducing unnecessary back-and-forth between leadership and execution teams.
- Managed and delegated work according to team capacity and skill while monitoring progress, dependencies, and delivery quality.
- Served as an operational bridge between leadership and execution across projects requiring research, coordination, documentation, troubleshooting, and follow-through.
Digital Operations & Project Specialist at XAGENCY (2016-01 – 2025-01)
- Delivered hands-on work across websites, paid advertising, project management, marketing operations, and client projects.
- Built and maintained websites and landing pages while managing projects from initial requirements through execution, QA, troubleshooting, and delivery.
- Created and managed paid advertising campaigns and supported campaign strategy, creative execution, and optimization.
- Coordinated with clients, contractors, developers, and other stakeholders while troubleshooting website, hosting, domain, integration, campaign, and user-experience issues.
AI Workflow Designer / Digital Operations Consultant at Commercial Flooring Estimation Project (2023-01 – 2026-01)
- Designed and piloted a multi-stage AI-assisted flooring estimation workflow covering plan/spec extraction, room and finish mapping, quantity and waste calculations, product matching, QA, and spreadsheet-ready reporting.
- Developed a market-price research workflow with prioritized sources, unit normalization, confidence scoring, source/date capture, and human/vendor verification safeguards.
- Trained team members on workflow use; portions were adopted in live estimating work, including market-price research that reduced reliance on manual vendor calls for preliminary pricing.
- Supported pilot implementation; broader deployment remained limited by tooling/platform constraints.
Digital Strategy, Operations & Founder Support at BUZZPOTATO / INDEPENDENT CONSULTING (2020-01 – Present)
- Support founders and small businesses across digital strategy, websites, paid media, funnels, content, integrations, research, project coordination, and business operations.
- Translate loosely defined business problems into executable projects and coordinate the people, tools, and implementation required to move them forward.
- Build and improve digital experiences across WordPress, Shopify, BigCommerce, HubSpot, GoHighLevel, and ClickFunnels.
Virtual Assistant / Digital Support • Customer Service at Various Remote Businesses (2011-01 – 2016-01)
Supported multiple remote businesses across administration, research, customer communication, digital execution, and business operations after beginning in high-volume customer service roles.
