Avy Cruz

Adaptable professional with proven expertise in brand protection, multi-channel e-commerce operations, and customer service. Quick to learn new skills with a commitment to continuous improvement and contributing to organizational success.

E-COMMERCE OPERATIONS STAFF at The Fantastic Bean Corporation (2026-04 – Present)

• Directed end-to-end multi-channel store operations across Shopee, TikTok Shop, and Lazada Seller Centers including product listing, pricing strategy, promotional campaign execution, and performance tracking
• Oversaw the full order fulfillment lifecycle
• Provided customer chat support
• Coordinated with company owner to align sales goals and promotions
• Pick and pack orders
• Inventory organization and stock monitoring

FREELANCE REVIEWER at Brandshield Ltd. (2024-09 – 2025-08)

• Served as a dedicated IP Brand Protection Reviewer for a portfolio of prestigious global clients
• Reviewed websites, social media platforms, and international marketplace listings to identify potential IP violations
• Managed the end-to-end enforcement process
• Trained new hires on specialized tasks and processes

DEPARTMENT MANAGER at Viyline, OPC (2022-03 – 2024-05)

• Supervised in-office and on-site (fair/mall) team operations to support sales activities
• Directed end-to-end multi-channel store operations across Shopee, Lazada, and TikTok Seller Centers using Big Seller, including product listing, pricing strategy, promotional campaign execution, and performance tracking
• Oversaw the full order fulfillment lifecycle
• Provided customer chat support
• Conducted product, supplier, pricing, and competitor research
• Pick and pack orders
• Inventory organization and stock monitoring
• Planned and executed school fair events
• Coordinated with suppliers, managers, and creative teams to align sales goals and promotions
• Trained and guided team members on operational processes, sales procedures, and customer service standards

E-COMMERCE MANAGER at Babamio International Co. Inc. (2018-11 – 2022-03)

• Directed end-to-end multi-channel store operations across Shopee and Lazada Seller Centers using Big Seller, including product listing, pricing strategy, promotional campaign execution, and performance tracking
• Oversaw the full order fulfillment lifecycle
• Provided customer chat support
• Conducted product, supplier, pricing, and competitor research
• Pick and pack orders
• Inventory organization and stock monitoring
• Maintained social media presence by updating Facebook feeds, Facebook Shop, and Marketplace listings
• Coordinated with suppliers, company owner, and creative teams to align sales goals and promotions

SALES AND LEASING CONSULTANT at CKSC Holdings Group, Inc. (2018-07 – 2018-11)

• Managed the end-to-end leasing process for kiosk and store spaces
• Conducted audits of company-owned kiosks/stores and supervised assigned personnel
• Facilitated orientation and training for new franchisees and employees
• Supported the Franchise Manager and Sales/Marketing teams with daily operations
• Promoted and sold food products to hotels and restaurants

TRANSCRIBER at Parker Corporation LP (2017-12 – 2018-07)

• Managed the end-to-end transcription of medical, legal, and general audio recordings
• Maintained strict confidentiality in compliance with company guidelines
• Consistently delivered high-quality documentation within tight deadlines

TECHNICAL SUPPORT REPRESENTATIVE at Transcom Worldwide Philippines Inc. (2016-06 – 2016-09)

• Resolved a wide range of complex technical issues through the end-to-end management of customer support requests and ticketing systems
• Identified and communicated potential sales opportunities during customer interactions
• Submitted and tracked service tickets for technical follow-ups

B.S. in Business Administration, Major in Marketing Management – Colegio San Agustin - Bacolod (2013 – 2017)

B.S. in Business Administration, Major in Operations Management – Lyceum of the Philippines University - Manila (2011 – 2012)

B.S. in Physical Therapy – San Juan de Dios Educational Foundation, Inc. (2007 – 2011)

Primary and Secondary Education – St. Joseph's Academy (1997 – 2007)