Gian Garcia
Dynamic and results-driven Sales and Business Development professional with over 13 years of progressive experience in fast-moving consumer goods (FMCG) and distribution
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About
Dynamic and results-driven Sales and Business Development with over 15 years of progressive experience in fast-moving consumer goods (FMCG) and distribution. Proven expertise in territory management, distributor development, sales strategy execution, and team leadership. Adept at fostering customer relationships, driving growth, and aligning business operations with corporate objectives. Seeking to contribute to an innovative and growth-oriented organization in Iloilo.
Experience
Channel Development Manager at CDO-FoodSphere. Inc (FMCG)-Panay (2026-03 – Present)
- Leads the planning for business growth in the assigned area.
- Leads the implementation of company-wide programs in the local area.
- Responsible for conducting monthly review with distributor owner and weekly meetings distributor middle manager and sales team to ensure plans are being executed well, address any issues with targets and audits, and achieve business goals in the region.
- Strategic Account Management
- Leads planning, execution, and review of programs for top 10 accounts to strengthen strategic relationships.
- Resolves servicing issues affecting KRAs and business growth caused by distributor accounting policies and trading terms.
- Manages trade programs according to budget and agreed CTS.
Area Sales Manager (FMCG) at Gentle Supreme Philippines Inc. (2023-09 – 2026-02)
- Lead area sales operations to achieve volume and revenue targets.
- Conduct joint business planning with distributor leadership.
- Coach and assess distributor sales teams and manage sales returns.
- Oversee visibility and promotional execution of priority SKUs.
- Conducts monthly Scorecard Review and Joint Business Plan with the top management/decision makers of assigned distributors.
- Manage sales returns of new categories (NPI) within company's acceptable level through consistent observation and enforcement of B.O. policy, product handling, and implementation of programs in trade.
Territory Manager at Pepsi-Cola Products Philippines Inc. (2022-08 – 2023-09)
- Directed sales strategy and operational performance across a defined territory.
- Led cross-functional teams to implement marketing programs and monitor key KPIs.
- Identified gaps and implemented corrective action plans to drive growth.
- Coached front-line sales personnel and optimized route performance.
Key Outlet Manager at Pepsi-Cola Products Philippines Inc. (2017-03 – 2022-08)
- Managed key accounts and outlets to achieve distribution and sales targets.
- Developed new channels, expanded SKU penetration, and ensured merchandising standards.
- Strengthened credit collections and customer goodwill.
Business Development Officer / Market Seller / Sales Supervisor at Business People Inc. (Nestlé Distributor) (2011-01 – 2016-06)
- Oversaw territory growth through direct selling and sales team coordination.
- Assisted in sales forecasting, customer engagement, and operational execution.
- Progressed from frontline sales to supervisory and business development roles.
Education
Bachelor of Science in Business Administration – Colegio Dela Purisima Concepcion (2004 – 2008)
Secondary Education – Colegio Dela Purisima Concepcion (2000 – 2004)
Primary Education – Pres. Manuel Roxas Memorial School (2000)
