Joshua Caalim

I am a media relations, digital PR, thought leadership, and SEO content specialist with 6+ years of writing and editing experience, including nearly four years supporting earned media and link-building campaigns at Intero Digital. I am skilled in building targeted media lists, pitching journalists, developing guest-contributed article and PR campaign angles, coordinating SME interviews, tracking placements, and managing SEO-focused backlink workflows. I also have a strong background in keyword research, competitor analysis, WordPress publishing, metadata optimization, editorial QA, and client-ready reporting across B2B and consumer topics.

Senior Content & PR Specialist at Intero Digital (2022-08 – 2026-05)

Managed media relations and link-building workflows for client campaigns, balancing journalist outreach, editorial deliverables, placement tracking, and SEO-driven backlink fulfillment.

• Developed earned media deliverables, including guest-contributed article concepts and PR pitch campaign themes aligned with client expertise, target publications, and audience intent.
• Created outlines for contributed articles and PR pitches, identified appropriate subject-matter experts, and tailored angles to relevant publications and journalists.
• Built targeted media lists in Muck Rack and pitched verified editors and journalists for contributed article opportunities, interviews, and earned media mentions.
• Coordinated with clients and journalists to schedule interviews, follow up on opportunities, and move deliverables efficiently from pitch to publication.
• Tracked published articles, press mentions, backlinks, keywords, and URLs; updated Monday.com boards and prepared backlink reports to maintain client visibility.
• Placed and QA-checked link-building orders through platforms such as iCopify, Adsy, and LinksManagement, verifying anchors, links, keywords, and page details before creating and sending reports to clients.

Freelance SEO Travel Writer at Van Dongen Online via Upwork (2022-01 – 2022-05)

• Wrote SEO-focused travel articles based on target keywords, search intent, and competitor research.
• Edited content metadata, header images, alt text, and article databases to support on-page optimization and editorial handoff.

Health Program Officer I at Department of Health - Davao Center for Health Development (2021-04 – 2022-04)

• Handled disease surveillance, reporting, documentation, and stakeholder coordination for public health programs, including COVID-19 response work.
• Supported health education and promotion initiatives by coordinating information, documentation, and public-facing program materials.

SEO Writer at Ardor SEO (2020-09 – 2021-06)

• Produced SEO-optimized articles across health, business, finance, pets, travel, and other verticals using keyword and competitor research.
• Proofread and edited metadata, page elements, and completion updates for SEO team visibility and publishing readiness.

Content Writer/Editor at My Online Guy (2019-05 – 2020-07)

• Created SEO articles for Australian automotive, off-road, camping, travel, grooming, and lifestyle audiences.
• Researched top-ranking competitor articles, identified content gaps, edited peer submissions, and published posts in WordPress using Yoast SEO, meta titles, descriptions, images, and alt text.
• Maintained topic and assignment databases to help the writing team track content production and new keyword opportunities.

Office Staff (Government Internship Program) at Public Employment Services Office - City Government of Davao (2018-11 – 2019-04)

• Supported employment seminars, jobseeker communications, office documentation, brochures, presentations, and report encoding.

Bachelor of Science in Biology, Major in General Biology – University of Southeastern Philippines (2018-06)