Lara Aquino

Composed engaging captions across all social media platforms, aligning the post content with the interests of the Advertising Arts community. Served as a co-host for advertising-related events, engaging live audiences and maintaining program energy and flow. Assisted in writing scripts for organization events, ensuring clear messaging while improving the flow and audience engagement.

Public Relations Executive Coordinator at UST CFAD Touchpoint (2025-01 – Present)

• Composed engaging captions across all social media platforms, aligning the post content with the interests of the Advertising Arts community.
• Served as a co-host for advertising-related events, engaging live audiences and maintaining program energy and flow.
• Assisted in writing scripts for organization events, ensuring clear messaging while improving the flow and audience engagement.

Public Relations and Communications Head at UST Hiraya (2025-01 – Present)

• Managed the postings of official social media accounts in Facebook, Instagram, and X.
• Worked closely with the creatives committee for publication materials and scheduling, streamlining communication for the needed deliverables.
• Led, mentored, and managed a team of associates, delegating tasks and ensuring quality execution of committee tasks.
• Served as a Lead Copywriter, writing on-brand messaging with careful sensitivity to nuanced and important subjects.
• Coordinated with project heads in scheduling content campaigns, such as Recruitment Week and Women's Month campaign.

Interactives and Public Relations Department Apprentice at TOMCAT — UST (2025-01 – Present)

• Composed event-aligned captions for postings on the Love Month Campaign "Sa Bawat Yugto".
• Executed real-time event coverage on X (formerly Twitter) and Instagram stories for sponsors, for timely event updates.

Publicity Committee Staff at UST CFAD Student Council (2024-01 – 2025-12)

• Collaborated with project heads to brainstorm concepts for the College Week, ensuring the alignment of the theme and message for the yearly concept of the college.
• Managed real-time event coverage by publishing Instagram stories across multiple events, keeping the audience informed and engaged.
• Assisted in writing engaging social media captions that fit the branding, message, and theme of the campaign themes.

Creatives Asst. Head at Filipino Empowerment Youth Alliance (FYEA) (2024-01 – 2024-12)

• Designed on-brand publication materials with a clear visual identity and strong visual hierarchy to enhance readability and visual communication.
• Collaborated with the Creatives Head to streamline the production of the needed creative deliverables, and maintain the consistency of design standards.

Vice President at UST SHS Multimedia Club (2023-01 – 2024-12)

• Created organized program flows to ensure seamless transitions and on-schedule execution.
• Conceptualized and implemented event activities to foster audience participation.
• Coordinated and directed event facilitators to ensure the event and activities are smoothly executed.

Media Coverage Volunteer at UST SHS Multimedia Club (2022-01 – 2024-12)

Provided documentation on the following events:

• "VERSO L' ALTO" UST SHS Week 2023 | UST SHS Multimedia Club (2022-2023)
• "BUHAY BEATO, FRASSATIN' TOH!" UST SHS WEEK 2024 | UST SHS Multimedia Club (2023-2024)

Bachelor of Fine Arts in Major in Advertising Arts – University of Santo Tomas (2024-01 – 2028-06)

Senior High School Diploma in Accountancy, Business, and Management (ABM) Strand – University of Santo Tomas — Senior High School (2022-01 – 2024-12)