Leo Nelson Libuna

With decades of experience in brand creation, product development and market execution, broad expertise has been built across strategy, launch and sustained business growth. Well-versed in shaping brands from positioning to market development, leading products through their lifecycle, and using business intelligence to guide performance and growth. Innovation experience further extends into building new business opportunities designed to create lasting value, new revenue streams and sustainable profit growth.

In-House Brands Developer at Toby's Sports (2015-01 – 2025-12)

Product Development

Brand Head at HOKA (2010-01 – 2023-12)

Brand Leadership

Brand Manager at Newton Running (2010-01 – 2023-12)

Brand Leadership

Brand Manager at Runnr (2010-01 – 2023-12)

Brand Leadership

Marketing Head at Pacsafe (2010-01 – 2023-12)

Brand Leadership

Assistant Brand Head at Sanuk (2010-01 – 2023-12)

Brand Leadership

Trail Series Race Executive Director at HOKA (2013-01 – 2023-12)

Sports & Events

IRONMAN Sponsorship Head at HOKA (2013-01 – 2023-12)

Sports & Events

Events Head at Newton Running (2013-01 – 2023-12)

Sports & Events

Brand Activation Head at Berghaus (2013-01 – 2023-12)

Sports & Events

Merchandise Head at PBA, Gilas Pilipinas, FIBA (2015-01 – 2019-12)

Licensed Merchandise

Brand Support at Multiple Brands (Ciele, 2XU, OOFOS, Manhattan Portage, Roos, Zuurick, Mitre, Hellolulu, Ivar) (2014-01 – 2022-12)

Brand Creation at Urbanize (2010-01 – 2016-12)

Creative Head at ProjectPro (2010-01 – 2016-12)

Brand Creation

Brand Identity at Stanford (2010-01 – 2016-12)

Brand Creation

Event Manager at Philippine AdCongress (2007-01 – 2009-12)

19th Philippine AdCongress, Subic; 17th Philippine AdCongress, Cebu