Liezel Mae
Growth-Focused Social Media & CRM Specialist
Hire this person
Send a job offer directly to this candidate
About
Results-driven Social Media Manager and CRM Specialist with proven experience supporting US-based real estate and online businesses. Skilled in lead generation, pipeline management, and structured follow-up systems that improve response rates and prevent lost opportunities. Increased engagement by 35–45%, expanded reach by 40%+, and maintained 95%+ inquiry response rates through data-driven content strategy and performance optimization.
Experienced in Salesforce, GoHighLevel, and ZoomInfo with a strong understanding of US market expectations, sales workflows, and revenue-focused marketing support. Proactive, detail-oriented, and committed to driving measurable growth for remote teams.
Experience
Social Media & CRM Growth Specialist - Wealth Partners Real Estate - Remote
(2025-08 - 2026-01)
- Developed and executed data-driven content strategies aligned with real estate lead generation goals
- Increased social engagement by 35–45% through A/B testing and performance optimization
- Expanded organic reach by 40%+ using short-form video and targeted content distribution
- Maintained 95%+ response rate on inbound inquiries, reducing lead drop-off
- Managed CRM pipelines using Salesforce and GoHighLevel to track prospects and improve follow-up efficiency
- Supported paid advertising campaigns and audience segmentation strategies
- Delivered monthly KPI reports with actionable insights to improve conversion performance
Administrative Virtual Assistant - WSAP - Remote
(2021-07 - 2024)
- Managed Facebook engagement and scheduled branded content to support digital campaigns
- Designed Canva marketing assets for course launches and promotional campaigns
- Organized CRM documentation and streamlined internal workflow processes
- Assisted in coordinating digital product launches and customer communication sequences
Inbound Call Center Agent
- Managed high-volume inbound calls while maintaining 100% CRM documentation accuracy
- Applied structured communication techniques to improve customer retention and satisfaction
- Identified client needs and escalated qualified opportunities to sales teams
- Maintained organized records of all customer interactions to support sales continuity
Education
Bachelor of Science - Computer Science - Cavite State University (2019 - 2023)
