Liezel Mae

Results-driven Social Media Manager and CRM Specialist with proven experience supporting US-based real estate and online businesses. Skilled in lead generation, pipeline management, and structured follow-up systems that improve response rates and prevent lost opportunities. Increased engagement by 35–45%, expanded reach by 40%+, and maintained 95%+ inquiry response rates through data-driven content strategy and performance optimization.

Experienced in Salesforce, GoHighLevel, and ZoomInfo with a strong understanding of US market expectations, sales workflows, and revenue-focused marketing support. Proactive, detail-oriented, and committed to driving measurable growth for remote teams.

Social Media & CRM Growth Specialist - Wealth Partners Real Estate - Remote

(2025-08 - 2026-01)

• Developed and executed data-driven content strategies aligned with real estate lead generation goals
• Increased social engagement by 35–45% through A/B testing and performance optimization
• Expanded organic reach by 40%+ using short-form video and targeted content distribution
• Maintained 95%+ response rate on inbound inquiries, reducing lead drop-off
• Managed CRM pipelines using Salesforce and GoHighLevel to track prospects and improve follow-up efficiency
• Supported paid advertising campaigns and audience segmentation strategies
• Delivered monthly KPI reports with actionable insights to improve conversion performance

Administrative Virtual Assistant - WSAP - Remote

(2021-07 - 2024)

• Managed Facebook engagement and scheduled branded content to support digital campaigns
• Designed Canva marketing assets for course launches and promotional campaigns
• Organized CRM documentation and streamlined internal workflow processes
• Assisted in coordinating digital product launches and customer communication sequences

Inbound Call Center Agent

• Managed high-volume inbound calls while maintaining 100% CRM documentation accuracy
• Applied structured communication techniques to improve customer retention and satisfaction
• Identified client needs and escalated qualified opportunities to sales teams
• Maintained organized records of all customer interactions to support sales continuity

Bachelor of Science - Computer Science - Cavite State University (2019 - 2023)