Mariegold Arias

A passionate and results-driven Social Media Manager with a strong focus on influencer marketing and brand growth. Expertise in social media strategy development, data analysis, and community engagement. Proven ability to conceptualize, manage, and execute successful influencer campaigns that amplify brand narratives, drive audience growth, and cultivate customer loyalty. Seeking to leverage skills in content creation, paid social, and strategic outreach to achieve measurable marketing goals.

Social Media Manager and Marketing at SILIRA JEWELRY (2024-01 – Present)

• Content Strategy: Created and planned engaging content, and managed content scheduling on the Instagram platform.
• Paid Social: Coordinated promotional events and was responsible for the creation and execution of targeted ad campaigns (Facebook/Instagram Ads).
• Content Production: Produced short-form videos and edited images for daily posting and campaigns.
• Community Engagement: Maintained active engagement with audiences online, responding to comments and inquiries.

Social Media Manager and Influencer Outreach at LIV AUTHENTIC (2024-01 – 2024-12)

• Strategy & Growth: Developed and executed comprehensive social media strategies, successfully increasing engagement and audience growth across all active social platforms (Instagram, TikTok).
• Influencer Marketing: Managed all end-to-end influencer campaigns from initial outreach to final execution, ensuring alignment with overall marketing objectives.
• Analytics & Optimization: Conducted regular performance analysis using social media insights to refine content strategy and optimize campaign results.
• Content Curation: Curated and published highly engaging content, consistently maintaining brand voice and visual consistency.
• Content Production: Created and edited video content and graphics, ensuring platform-specific optimization and correct sizing/placements.
• Approvals & Monitoring: Managed community interactions, responding to all queries, and approved user-generated content (UGC).

Social Media Manager and Influencer Outreach at ANNDORA Jewelry WISEE (2023-01 – 2023-12)

• Strategic Planning: Developed and executed social media strategies, resulting in a measurable increase in follower engagement and online brand presence.
• Integrated Campaigns: Collaborated with the marketing team to plan and execute integrated campaigns across Instagram and TikTok.
• Outreach & Negotiation: Researched and identified key influencers, conducted professional email outreach, and successfully negotiated partnership terms and managed listing.
• Trend Analysis: Assisted in market research to identify emerging trends and key consumer preferences for content strategy.
• Content Production: Responsible for creating all necessary graphics and short-form video content for TikTok and Instagram.
• Community Management: Actively engaged with readers and audiences online across Instagram and TikTok to foster a positive brand community.