Nicole Pagdatoon

I bridge the gap between creative marketing strategy and technical data operations.

With a foundation in Marketing from Mapúa University and a deep technical toolkit, including Python (Pandas/NumPy), SQL, and Google App Scripts. I specialize in automating workflows to drive measurable ROI. My professional background is built on intensive roles at global organizations where I focused on scaling digital engagement and managing complex project life cycles.

Key Career Highlights

Growth Operations: Achieved a 20% surge in audience engagement at IPG Mediabrands through data-backed multi-channel campaigns.

Systems Management: Facilitated a global enterprise CRM launch at CloudSwyft Global Systems, managing everything from QA testing to technical documentation.

Operational Excellence: Optimized Learning Management Systems (LMS) at ING Philippines, a top-tier global bank, ensuring 100% alignment with global industry standards.

Technical Toolkit

Languages & Data: Python (Pandas/NumPy), SQL, R (Statistical Modeling), Big Data Analytics.

Platforms: Salesforce CRM, Google App Scripts, Microsoft Excel VBA, Adobe Creative Suite.

Certifications: Professional credentials from Google and Arizona State University in Data Analytics and Project Management.

I am passionate about using technical automation to solve business problems and am currently open to opportunities in MarTech, Growth Ops, and Data Analytics.

I am a Strategic Marketing and Operations Specialist with a heavy technical background in data automation and systems management.

• Corporate Operations & Systems Optimization: At ING Philippines, I optimized corporate learning operations by identifying usability gaps in Learning Management Systems and ensuring project charters were 100% aligned with global standards.

• Data-Driven Growth: During my tenure at IPG Mediabrands, I engineered multi-channel marketing campaigns that directly resulted in a 20% surge in audience engagement.

• Global CRM Launch: At CloudSwyft Global Systems, I facilitated the global launch of an enterprise CRM by executing rigorous QA testing and authoring all technical user documentation.

• Digital Content Strategy: I spearheaded multi-platform strategies for TikTok and YouTube at Ecoingenuity Inc., significantly boosting search visibility and organic conversion rates through SEO-optimized content and trackers.

• Technical Workflow Automation: Across my roles, I have specialized in using Python (Pandas/NumPy), SQL, and Google App Scripts to automate manual data workflows and optimize Salesforce CRM performance.

My educational background bridges traditional marketing strategy with advanced data science and project management.

• Degree: Bachelor of Science in Business Administration, Major in Marketing from Mapúa University (2022–2025).

• Technical Certifications: Certified by Arizona State University (ASU) in Basic Python, Business Data Analytics, Machine Learning Data Science, and Big Data Analytics.

• Professional Credentials: Completed Google Professional Certifications in Data Analytics, Project Management, and Digital Marketing & E-commerce.

  Specialized Training: Hold certifications in Data Analysis & Visualization with R (IBM/Coursera) and specialized Salesforce training for org customization and data management.

• Business Literacy: Completed ASU Startup School (Stages 1 & 2) and certified at the TOEIC B2 Upper Immediate level for professional English communication.