Nicole Rustia
Marketing and Public Relations professional with experience in integrated communications, media relations, content strategy, and brand marketing
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About
Marketing and Public Relations professional with experience in integrated communications, media relations, content strategy, and brand marketing. Experienced in leading PR campaigns, developing strategic communications, and collaborating across marketing, digital, and events teams to strengthen brand visibility and stakeholder engagement.
Experience
Senior Marketing Associate (Public Relations) - Rockwell Land Corporation
(2024-06)
Lead public relations strategy for 8+ premium brands, driving integrated campaigns across residential developments, corporate milestones, luxury lifestyle initiatives, and sales launches.
- Spearheaded the public launch of The Proscenium Theater and led communications for Rockwell Productions, including The Bodyguard The Musical, A Christmas Carol, MaestroClass Series, and On Your Feet!, overseeing PR strategy, content planning, media engagement, press events, preview nights, gala premieres, and opening night communications.
- Secure 50+ earned media placements across leading national and provincial publications, including Tatler Philippines, Philippine Daily Inquirer, The Philippine Star, Metro.Style, Summit Media titles, and among others.
- Develop compelling communications materials, including 40+ published press releases, feature stories, investment articles, SEO-driven content, and branded editorial pieces that strengthen brand visibility and reputation.
- Plan and execute events, including press conferences, media previews, community fairs, thanksgiving events, and exclusive launches, ranging from 70–150 guests to large-scale theater previews with over 700 attendees.
- Collaborate with Sales, Digital Marketing, Events, and external creative agencies to deliver integrated marketing and communications campaigns with consistent messaging across platforms.
- Direct media, lifestyle, and corporate content shoots from concept development to execution, ensuring alignment with Rockwell's premium brand identity and campaign objectives.
- Cross-business marketing experience by supporting communications initiatives for Power Plant Mall, Aruga Resort and Residences, and Rockwell Club.
Client Partner Lead - X-Culture
(2024-02 - 2024-04)
- In charge of client partner Mo's Burgers, managing presentations for the X-culture organization.
- Collaborate with diverse teams from various universities, backgrounds, and cultures.
- Research the client's industry, market, competitors, and target audience.
- Develop innovative solutions and strategies to address the client's challenges.
Marketing Intern - Conjug8 Corp.
(2023-06 - 2023-08)
- Developed and executed marketing campaigns for Neurotain.
- Conducted market research to refine marketing strategies.
- Created digital content and strategies for online launch.
- Wrote promotional copy and designed visual content.
- Assisted in managing social media accounts for Conjug8 Corp. and Neurotain.
Operations Intern - MyKuya Philippines
(2021-08 - 2021-10)
- Supported day-to-day operations while monitoring service performance.
- Identified operational improvements to enhance workflow efficiency.
- Collaborated across teams to resolve operational issues.
Communications Delta - Ateneo Blue Consulting Group
(2020-11 - 2022-11)
- Led the Creatives Team in producing visual assets for consulting engagements.
- Designed marketing materials using Adobe Photoshop, Illustrator, and Figma.
- Managed creative deliverables and coordinated with project teams.
Education
Bachelor of Science - Management - Ateneo de Manila University (2020 - 2024)
Senior & Junior High School - PAREF Rosehill Inc. (2020)
