Senior Marketing Associate (Public Relations) - Rockwell Land Corporation
(2024-06)
Lead public relations strategy for 8+ premium brands, driving integrated campaigns across residential developments, corporate milestones, luxury lifestyle initiatives, and sales launches.
- Spearheaded the public launch of The Proscenium Theater and led communications for Rockwell Productions, including The Bodyguard The Musical, A Christmas Carol, MaestroClass Series, and On Your Feet!, overseeing PR strategy, content planning, media engagement, press events, preview nights, gala premieres, and opening night communications.
- Secure 50+ earned media placements across leading national and provincial publications, including Tatler Philippines, Philippine Daily Inquirer, The Philippine Star, Metro.Style, Summit Media titles, and among others.
- Develop compelling communications materials, including 40+ published press releases, feature stories, investment articles, SEO-driven content, and branded editorial pieces that strengthen brand visibility and reputation.
- Plan and execute events, including press conferences, media previews, community fairs, thanksgiving events, and exclusive launches, ranging from 70–150 guests to large-scale theater previews with over 700 attendees.
- Collaborate with Sales, Digital Marketing, Events, and external creative agencies to deliver integrated marketing and communications campaigns with consistent messaging across platforms.
- Direct media, lifestyle, and corporate content shoots from concept development to execution, ensuring alignment with Rockwell's premium brand identity and campaign objectives.
- Cross-business marketing experience by supporting communications initiatives for Power Plant Mall, Aruga Resort and Residences, and Rockwell Club.
Client Partner Lead - X-Culture
(2024-02 - 2024-04)
- In charge of client partner Mo's Burgers, managing presentations for the X-culture organization.
- Collaborate with diverse teams from various universities, backgrounds, and cultures.
- Research the client's industry, market, competitors, and target audience.
- Develop innovative solutions and strategies to address the client's challenges.
Marketing Intern - Conjug8 Corp.
(2023-06 - 2023-08)
- Developed and executed marketing campaigns for Neurotain.
- Conducted market research to refine marketing strategies.
- Created digital content and strategies for online launch.
- Wrote promotional copy and designed visual content.
- Assisted in managing social media accounts for Conjug8 Corp. and Neurotain.
Operations Intern - MyKuya Philippines
(2021-08 - 2021-10)
- Supported day-to-day operations while monitoring service performance.
- Identified operational improvements to enhance workflow efficiency.
- Collaborated across teams to resolve operational issues.
Communications Delta - Ateneo Blue Consulting Group
(2020-11 - 2022-11)
- Led the Creatives Team in producing visual assets for consulting engagements.
- Designed marketing materials using Adobe Photoshop, Illustrator, and Figma.
- Managed creative deliverables and coordinated with project teams.
