Nikki Andal
Multi-faceted brand and advertising professional with 6+ years of experience leading campaigns, regional and global client partnerships, and creative executions across Southeast As
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About
Multi-faceted brand and advertising professional with 6+ years of experience leading campaigns, regional and global client partnerships, and creative executions across Southeast Asia and EMEA.
Experience
Technical Account Manager (EMEA) - Clinch US - EMEA
(2024-01 - 2025-01)
- Managing high-impact, multi-market dynamic campaigns as the lead for Tesco and supporting The Coca-Cola Company across EMEA.
- Translates complex client briefs into scalable DCO executions, leading the full technical coverage from creative setup to data integration and live troubleshooting. Working with DV360, TAG, Blis, TradeDesk etc.
- Works cross-functionally with global product, creative, and ad operation teams to align performance with client business goals.
CXM (EMEA) - Clinch US - EMEA
(2025-01)
Brand and Influencer Strategy Lead (Singapore) - Social Jet Singapore - Singapore
(2024-01 - 2025-01)
End-to-end influencer campaign leading for major brands across Southeast Asia.
- End-to-end influencer campaign leading for major brands like Love&Co., CapitaLand Malls, Panasonic, ESET and many more across Southeast Asia.
- Helping SMEs break into the influencer space by crafting custom onboarding journeys, curating creator partnerships, and pitching data-backed content strategies.
- Highest client retention rate across the whole team
Senior Brand and Influencer Strategy Lead (Singapore) - Social Jet Singapore - Singapore
(2025-01)
Digital Account Executive (Thailand and Australia) - Strike Social - Thailand and Australia
(2022-01 - 2024-01)
Leading accounts and client facing for major brands.
- Leading accounts and client facing for Brown Forman (Jack Daniel variants), Marriott, Cathay, Suzuki, Singha, Abbott, Carlton and United Breweries and more
- Trained simultaneously as Account Strategist and Executive
- Managed multi-market campaigns across Thailand and Australia with guaranteed delivery pacing and performance optimization for global brands.
Social Media Marketing Manager - Freelance
(2018-01 - 2024-01)
- Built and managed social media strategies for SMEs and growing brands across multiple industries
- Revamped and scaled business pages, increasing visibility and engagement by 10%+ within three months
- Created performance-driven content strategies aligned with brand positioning, audience insights, and platform trends
Creative Director - Freelance
(2020-01)
- Led creative direction for production campaigns for SMEs, government projects, and established brands
- Developed campaign concepts, production briefs, and creative strategies for shoots, workshops and PR activations
- Directed content and productions for brands including SHEIN Philippines, AirSWIFT, and Kaya Korean Restaurant
Production Assistant (Art of Guess – First Brand Event in PH) - Guess Philippines - Philippines
(2018-01 - 2018-12)
On Ground Event Coordinator (Mega Fashion Week) - BYS Cosmetics
(2018-01 - 2018-12)
Community Manager (Mega Fashion Week) - BYS Cosmetics
(2018-01 - 2018-12)
Product Activation Coordinator - SM Shopmag
(2018-01 - 2018-12)
Education
BSBA - Marketing and Specialization in Advertising - De La Salle University-Dasmarinas
