Norwin Lacson

Founder & Lead GoHighLevel Consultant - NOLA Web Solutions - Personal Brand

(2025-03)

Founded a GoHighLevel-focused consultancy delivering CRM implementation, automation, and funnel-building services to agencies and small businesses.
Architect complete client systems end-to-end: sub-account setup, snapshots, pipelines, workflows, funnels, and email/SMS campaigns.
Lead all client engagements from discovery through delivery — scoping, building, training, and ongoing optimization.
Build reusable snapshot frameworks that cut client onboarding and deployment time.

Senior GoHighLevel Expert - Plain Speaking Health

(2023-08 - 2025-03)

Served as the lead GHL specialist implementing customized CRM solutions for healthcare businesses as a Certified HighLevel Expert.
Optimized patient intake, follow-up, and engagement workflows, improving lead management and response times.
Designed and built sales funnels and websites for clients, owning the full build from architecture to launch.
Created automated email & SMS campaigns that improved patient retention and engagement.
Automated event management end-to-end — ticket sales, announcements, and reminder sequences for live events.
Managed third-party integrations, ensuring seamless connectivity between GoHighLevel and external tools.

Team Lead / GoHighLevel Expert / Project Manager / WordPress Developer - On the Move Marketing / MOVD

(2015-05 - 2023-08)

Led and supervised a team of developers and marketers to hit project goals, fostering an efficient, collaborative work environment.
Primary GoHighLevel specialist for the agency: managed client and sub-accounts; set up Mailgun and Twilio; created and deployed snapshots; managed booking calendars with Google Calendar sync; built pipelines, email/SMS campaigns, forms, surveys, workflows, funnels, websites, and membership sites.
Reported directly to the company owner with insights and recommendations that drove decision-making and business growth.
Owned direct client communication, resolving inquiries and concerns promptly to maintain strong long-term relationships.
Monitored and managed inbound leads from Facebook and Google Ads campaigns.
Oversaw maintenance and optimization of company and client WordPress websites.
Coordinated production and distribution of podcast content, ensuring consistent quality and on-time delivery.

System Developer / Project Manager - SAT-A CORP. - Clarkfield, Pampanga

(2010-04 - 2014-03)

Managed full development lifecycle: requirements analysis, specifications, coding, unit/module/integration testing, UAT support, and warranty support for global system users.
Estimated project timelines based on customer demand, resources, and man-hours; performed quality and function reviews.
Completed three business dispatches to Japan (Sumitomo Electric Information Systems, Nagoya) as Bridge Support Engineer on Mazda, Suzuki, and Nissan data conversion projects — translating requirements between clients and developers and supporting negotiation and development.

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