Mark Anzale
GoHighLevel CRM & Workflow Specialist
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About
A Marketing Automation Strategist specializing in building connected CRM, funnel, and nurture systems for service-based businesses using GoHighLevel, automation workflows, and conversion-focused customer journeys.
Experience
Marketing Automation Strategist / Technical Virtual Assistant
Self-Employed / Freelance
2023 – Present
Specialized in building marketing automation ecosystems, CRM workflows, lead nurture systems, and conversion-focused funnels for service-based businesses, coaches, gyms, healthcare brands, and local businesses.
Main responsibilities included
Building and managing GoHighLevel CRM systems
Designing automation workflows and customer journeys
Creating lead nurture email and SMS campaigns
Setting up pipelines, calendars, tags, and triggers
Building landing pages and funnel systems
Developing marketing strategy documents and campaign plans
Improving lead conversion and operational workflows
Supporting client onboarding and backend systems
Managing automation integrations using Zapier, webhooks, and Make.com
Creating content systems and customer retention workflows
Key Client & Project Experience
Jungle HQ / Living Rewired
Fitness & Coaching Industry
Worked on
Funnel building
CRM pipeline setup
Lead tracking systems
Email/SMS nurture campaigns
Missed-call text-back workflows
Appointment reminder systems
Backend automation workflows
Campaign landing pages
Lead conversion optimization
Built systems focused on improving:
lead response time appointment bookings customer retention automation efficiency client onboarding
Bell Acqua Lake
Luxury Waterski & Recreation Business
Supported
SMS follow-up systems
Booking-related workflows
Video editing and content support
Automation improvements
Customer communication systems
Visibility and booking optimization campaigns
Helped improve
online visibility engagement booking flow customer follow-up
Chiropractic / Health & Fitness Brands
Healthcare & Local Service Businesses
Worked on
CRM setup
Appointment reminder workflows
Review request campaigns
Database reactivation campaigns
Lead nurture systems
Funnel and landing page creation
Pipeline organization
Workflow troubleshooting
Boutique Business Coach / Coaching Industry
Coaching & Education Industry
Supported
Community growth systems
Webinar funnels
Email nurture sequences
Waiting list campaigns
Landing page systems
Sales funnel strategy
Marketing automation workflows
Audience segmentation
Built
TOF/MOF/BOF nurture systems webinar reminder campaigns lead segmentation workflows backend follow-up systems
Reverse Mortgage / Financial Services Funnel
Financial Services Industry
Worked on
Funnel setup
Landing page systems
CRM workflow automation
Lead capture systems
Compliance-aware SMS/email follow-ups
Pipeline structure
Customer journey workflows
Specialized Experience
GoHighLevel (GHL) Systems
Extensive hands-on experience with:
workflows pipelines calendars automations snapshots forms funnels email/SMS systems
CRM management custom fields tags and segmentation
Education
Bachelor of Arts in Communication Arts
DeLaSalle University Dasmarinas
Philippines
Professional Development
Self-trained in Marketing Automation & CRM Systems
Advanced hands-on experience with GoHighLevel (GHL)
Continuous learning in AI tools, workflow automation, and digital marketing systems
Specialized focus on funnels, nurture systems, and customer journey automation
