Renn Transfiguracion

I’m an AI-powered, multi-faceted virtual professional specializing in Bookkeeping & Accounting, E-Commerce, Inventory Management, Business Operations, Training, Quality Assurance, and Virtual Assistance. I help businesses improve financial accuracy, streamline workflows, optimize e-commerce operations, and scale efficiently through technology, data, and AI.

With multi-industry experience across finance, accounting, e-commerce, customer operations, training, and administration, I combine analytical thinking, attention to detail, proactive problem-solving, and hands-on execution to deliver reliable results in remote environments.

CORE EXPERTISE

• Bookkeeping & Accounting: Accounts Payable (AP), Accounts Receivable (AR), bank & credit card reconciliation, billing, allocations, invoicing, purchase orders, sales orders, payment processing, payroll support, multi-currency transactions, financial reporting, discrepancy resolution, and audit-ready documentation.
• E-Commerce & Inventory: Amazon Seller Central, Amazon Vendor Central, Shopify, product listings, catalog management, SEO optimization, inventory management, product data accuracy, marketplace operations, advertising campaigns, catalog synchronization, and e-commerce reporting.
• Operations & Virtual Assistance: Business process optimization, SOP development, administrative support, executive assistance, data entry, CRM management, research, reporting, documentation, workflow coordination, and project support.
• Training & Quality: Training Needs Analysis (TNA), Learning Management Systems (LMS), curriculum development, quality assurance, performance auditing, KPI monitoring, compliance, coaching, and process improvement.

TECHNOLOGY & AI

• Finance: Xero, Xero Practice Manager, QuickBooks, Microsoft Dynamics 365, Hubdoc, Power BI
• E-Commerce: Amazon, Shopify, Helium 10, SEMrush, ChannelAdvisor, Meta Ads
• CRM & Productivity: Salesforce, HubSpot, Zendesk, Jira, Trello, Asana, Monday.com, Microsoft Office 365, Excel, Google Workspace
• AI: AI-assisted research, data analysis, documentation, content creation, workflow optimization, automation, and productivity enhancement.

WHAT I BRING

Accuracy • Ownership • Initiative • Adaptability • Problem-Solving • Accountability

I work independently, manage competing priorities, learn new systems quickly, protect sensitive information, and collaborate effectively across teams and time zones. Open to remote, freelance, contract, and long-term opportunities worldwide. Let's connect! ♥

Tax & Business Advisory

• Maintain a "Single Source of Truth" by overseeing the technical integrity of all ledger entries.

• Execute accounts payable (AP), accounts receivable (AR), and payroll functions with absolute precision.

• Conduct daily bank and credit card reconciliations to verify data accuracy and resolve discrepancies in real-time.

• Review financial activities daily to minimize error rates and uphold strict Australian regulatory standards.

• Function as the critical link between daily bookkeeping operations and formal statutory tax filings.

• Assist in drafting financial statements and basic tax returns in strict accordance with Australian law.

• Maintain audit-ready workpapers using advanced accounting tools to ensure total transparency.

• Facilitate professional, transparent communication with clients regarding account status and documentation requirements.

• Execute close procedures cohesively to meet fixed Australian deadlines.

• Process and reconcile high-volume customer and vendor accounts (£50K–£75K GBP), accurately matching invoices, purchase orders, receipts, taxes (VAT/GST), and payments to identify and resolve discrepancies.

• Analyze customer and vendor account history to detect irregularities, duplicate billing, payment issues, and high-risk patterns; conduct root-cause analysis and resolve complex billing and supplier inquiries.

• Manage the full AP/AR lifecycle, including invoice processing, customer refunds, vendor credits, returns, and credit notes, ensuring proper validation, authorization, and timely application.

• Maintain accurate, organized, and audit-ready financial records in compliance with internal controls, fiscal policies, and reporting requirements.

• Submit invoices through brand-specific portals and coordinate with customers and suppliers to resolve payment issues while maintaining strong commercial relationships.

• Create, optimize, and maintain product listings and creative content across eCommerce platforms to improve SEO, visibility, and conversion.

• Manage and synchronize multi-brand inventory catalogs, ensuring accurate pricing, product information, stock availability, and brand consistency across regions and sales channels.

• Coordinate with vendors, warehouses, and fulfillment teams to resolve lead-time and shipment discrepancies and verify physical inventory against purchase orders and digital records.

• Monitor stock levels to prevent stockouts and overselling, while investigating and resolving suppressed listings caused by missing attributes, policy violations, image issues, or inaccurate product data.

• Monitor and moderate customer reviews, escalating inappropriate or policy-violating content to protect brand reputation and enhance customer experience.

• Manage inventory, product listings, and data accuracy across Amazon, eBay, and Shopify, ensuring product availability, compliance, and optimal visibility.

• Resolve suppressed and inactive listings by addressing compliance issues, optimizing product content, maintaining case records, and coordinating with marketplace support.

• Conduct regular account and listing audits to maintain platform compliance, protect account health, and minimize risks of restrictions or suspension.

• Monitor customer reviews, identify policy violations, report non-compliant content, and analyze review trends to strengthen brand reputation and customer satisfaction.

• Coordinate with local and international warehouses on shipments, lead times, and fulfillment, proactively resolving order bottlenecks to maintain operational continuity and high seller ratings.

• Manage and optimize Amazon Ads and Meta Ads campaigns, analyzing performance to maximize ROAS, reduce CAC, and improve advertising efficiency.

• Lead Facebook and Instagram brand presence and community engagement, developing content calendars aligned with product launches and promotional campaigns.

• Develop digital marketing and influencer strategies, identifying and onboarding influencers and celebrities for product endorsements, reviews, and brand growth.

• Create and optimize A+ Content, product descriptions, and SEO-driven copy to improve search visibility, engagement, and conversion across eCommerce platforms.

• Handle complex customer inquiries and product concerns, providing technical support and effective resolutions to strengthen customer relationships and brand loyalty.

• Serve as Executive Assistant to the CEO, managing critical communications, specialized administrative projects, executive priorities, and high-level ad hoc assignments.

Bachelor of Arts in Communication