GTM Operations at Chirp (2026-01 – 2026-07)
Owned the customer data and lifecycle stack for Birdie, Chirp's voice-first iPhone app.
- Designed a four-object CRM model in Attio (People, Users, Companies, Deals) with lifecycle stages driven by product and billing signals, syncing to email via an "Attio decides, Loops sends" architecture
- Built and launched a 36-email lifecycle program spanning seven categories (onboarding, behaviour-based, PQL/upsell, churn risk, billing, transactional, deal signal), all on fully branded, responsive MJML templates
- Built an ICP scoring engine in n8n that grades inbound sign-ups against four buyer personas and fires tiered lifecycle events
- Automated a Stripe-to-Intercom billing sync tracking plan, MRR, and subscription status; Intercom-to-Slack support routing with assignment-aware tagging; and contact enrichment via People Data Labs
- Led outbound GTM across LinkedIn and email, generating and enriching high-intent prospects to keep pipeline growth consistent
- Served as the team's operational triage point, fielding requests across GTM systems, campaigns, and customer data and routing them to the right owner
- Owned campaign attribution, building UTM conventions and tracked links across channels, and mapped the full GTM motion, from acquisition and enrichment to scoring, lifecycle email, and sales handoff, in pipeline flow charts
Lead Generation Specialist / Executive Assistant at Chirp (2025-06 – 2025-11)
Supported the launch of Chirp's AI sales platform through lead generation, campaign execution, and outreach.
- Supported the launch of Chirp's AI sales platform through lead generation, campaign execution, and outreach, including influencer research and outreach copy for sales-content creators across AU, US, and UK
- Supported leadership with executive operations: calendar coordination, meeting documentation, internal communications, and reporting for leadership review
- Designed automated workflows for waitlist management, outreach scheduling, and prospect communication
- Managed CRM data integrity and reporting to support founder testing environments
- Implemented AI-driven systems in HubSpot and Notion to optimise data enrichment, task routing, and workflow efficiency
Team Captain / Virtual Assistant at Wing Assistant (Wing PH) (2022-05 – 2026-07)
Supported clients across industries, from startups to enterprises, with executive assistance, inbox management, and day-to-day operational and administrative support.
- Led a distributed team of 5 to 10 professionals, overseeing daily performance and KPI achievement for international client accounts
- Ran leadership briefings and mentored team members in communication and client handling, lifting delivery quality and morale
- Recognised consistently for decision-making, problem-solving, and team leadership; client placements span SaaS, e-commerce, and services
Affiliate Marketing & Live Commerce Coordinator at Clean Skin Club (2025-11 – 2026-07)
Managed affiliate and creator relationships from vetting through performance tracking.
- Approved brand-aligned, high-GMV creators, tracked engagement to identify top partners, and kept campaigns within budget
- Monitored live-selling sessions in real time, tracked campaign progress, and provided performance updates to optimise results
- Prepared weekly live commerce analytics reports covering sales performance, affiliate metrics, and product trends, and kept affiliate payment records accurate and on time
- Tracked campaign budgets, sales quotas, and KPIs, partnering cross-functionally on data-driven recommendations that improved campaign effectiveness and product promotion
Ecommerce Specialist / Customer Service Manager at Casa by Josephine Jenno (2024-06 – 2025-10)
Managed daily e-commerce and marketing operations for a luxury homeware brand.
- Managed daily e-commerce and marketing operations for a luxury homeware brand, covering product uploads, fulfilment, logistics, and customer experience
- Handled customer service email, resolving order, product, and delivery queries while maintaining brand tone
- Managed logistics issues and warehouse and shipping communications, coordinating with fulfilment partners to resolve delays, damages, and stock discrepancies
- Ran influencer and affiliate programs from outreach and gifting through onboarding, performance reporting, and relationship management, plus seasonal promotions and brand activations
- Wrote SEO-optimised, brand-aligned product copy and used CRM and analytics tooling to track engagement, conversion, and marketing ROI
Operations & Marketing Coordinator at Dewey Smart (2024-05 – 2025-06)
Provided high-level operational support to the executive team of a fast-paced education startup.
- Coordinated tutors, students, and partners across scheduling, onboarding, and project timelines
- Owned internal documentation, calendars, and correspondence; supported hiring and contractor onboarding while handling sensitive student data with strict confidentiality
Business Operations Specialist, Account Coordinator, Lead Development Roles at Multiple Clients (Earlier Placements) (2020-01 – 2024-12)
Various roles including Business Operations Specialist at Emission Sentri and Account Coordinator at Coastal Clean LLC, plus lead development roles across multiple companies.
- Business Operations Specialist, Emission Sentri
- Account Coordinator, Coastal Clean LLC (USA, 2022–2024)
- Lead development roles at Galileo Solar, Dano Network, Dream Capital Consultants, Alpaca Health, New San Jose Builders (2020–2023)
- Built and tracked CRM sales pipelines, ran multi-channel lead generation, applied Six Sigma to process improvement, and managed outreach campaigns and reporting across multiple industries
