Paid Media Specialist / CRM Marketing Funnel Manager - Wholeslale Investors
(2025-06 - 2026-03)
Google Ads, Meta Ads and GA4 Specialist, leveraging 3 years of Digital Marketing Generalist and MarTech expertise.
- Designed and executed advanced Google Ads strategies (Search, Display, Video) for high-value investor audiences.
- Skilled in keyword research, bid optimization, audience segmentation, conversion and attribution tracking and comprehensive performance analysis and optimization.
Digital Marketing Coordinator, SEO, GHL Automation - ACE CARE NDIS
(2026-03 - 2026-08)
Specializing in SEO, GHL Automation, and PPC on a per-task project basis. Leveraging three years of digital marketing experience, focusing on Social Media SEO, Meta and Google Ads, GA4, and CRM automation, including funnel management.
- Crafted and executed advanced Meta, Google Ads strategies (Search, Display, Video) for engaging high-value investor audiences.
SEO Specialist / Lead Generation | Social Media | GO High Level CRM Manager - SCS Group Integrated Services
(2021-09 - 2023-11)
- SEO Strategy & Traffic Growth: Executed end-to-end technical, local, on-page, and off-page SEO strategies, driving higher search rankings and organic traffic.
- Funnel & CRM Automation: Built and managed GoHighLevel CRM workflows, high-converting landing pages, and lead magnet assets to streamline B2B lead capture.
- Omnichannel Brand Engagement: Managed organic and social media strategies across Facebook, LinkedIn, and Pinterest to elevate brand visibility and audience reach.
Ecommerce Web Development / Social Media Manager - Jullien Skin by JDM Corporation
(2023-11 - 2024-03)
Project Based
- Shopify Development: Built a high-converting skincare store focused on seamless UX and mobile optimization.
- MarTech Integration: Integrated marketing tools, analytics, and tracking pixels to streamline operations.
- Growth & Optimization: Executed SEO, content strategy, and data-driven tweaks to drive sales.
Funnel Strategist | Paid Media Expert | GO High Level CRM Automation Manager - Building Great Business Growth Workshop (Business Success Coaching)
(2024-01 - 2025-03)
- GHL Funnel Architect: Designed and deployed end-to-end GoHighLevel sales funnels and automated CRM workflows to capture and convert leads.
- Performance Optimization: Monitored KPI data to continuously test and optimize workflows, maximizing ROI and user engagement.
- Ads Management: Scaled targeted paid ad campaigns across Meta and Google, optimizing ad spend and audience targeting for higher ROAS.
- Technical Integration: Served as the lead technical expert for GHL integrations, data integrity, and team mentorship.
Paid Media Specialist / SEO Specialist / Social Media Manager - Rank / Web Merchant Digital Marketing Agency NZ
(2025-04 - 2026-01)
Task Based
- Boosted Organic Search: Increased organic traffic through targeted on-page SEO.
- Optimized Paid Campaigns: Scaled Google & Meta Ads using A/B testing, lowering CPC and CPA.
- Tracked Performance: Implemented end-to-end conversion and attribution tracking.
- Led Content Strategy: Managed multi-channel content calendars to lift engagement.
Social Media Manager and Content Manager - Carp Travel
(2018-09 - 2019-03)
- Managing and updating ecommerce product listings on platforms like eBay, WooCommerce, and Amazon.
- Coordinating influencer campaigns from outreach and negotiation to content review and performance tracking.
- Collaborating with marketing teams to align influencer content with brand goals and campaign themes.
- Monitoring and reporting on KPIs, UGC performance, and affiliate conversions using tracking tools and analytics.
- Assisting with promotions, product launches, and social media planning to support ecommerce growth.
Social Media Manager / Real Estate Digital Marketing Manager - Caaarillo Investments
(2018-10 - 2019-02)
- Campaign Growth & Lead Gen: Executed targeted real estate social media campaigns that drove higher audience engagement and qualified lead capture.
- Analytics & ROI Optimization: Tracked and analyzed performance metrics to continuously optimize ad spend and maximize campaign ROI.
- Brand Reputation & Community: Managed online reviews, customer inquiries, and community engagement to build brand credibility and trust.
Ecommerce PPC / SEO / Digital Marketing Specialist / Social Media Manager - Ausstech Holding Pty Ltd.
(2019-09 - 2021-11)
- Paid Ads & Store Optimization: Scaled Google and Facebook ad campaigns while optimizing Shopify store UX, driving measurable growth in traffic and revenue.
- E-commerce Management: Oversee daily store operations, product listings, inventory sync, and conversion rate optimization across Shopify and marketplace platforms.
- SEO & Content Alignment: Created search-optimized blogs and product copy to boost organic search rankings and keyword visibility.
YouTube Ads Specialist and Channel Manager - Bright Horizon Wealth
(2021-08 - 2021-11)
- YouTube PPC Campaign Scaling: Scaled YouTube ad campaigns using precise audience retargeting and continuous A/B testing to maximize campaign ROAS.
- SEO-Driven Video Management: Managed end-to-end video production, including custom thumbnail design, video editing, and keyword optimization to expand organic channel reach.
- Data & Performance Optimization: Analyzed real-time viewer and ad performance metrics to refine targeting parameters and creative messaging.
General Executive Assistant for Director / Lead Generation CRM and Content Management - Sugar Research Institute
(2014-08 - 2018-07)
- Executive Support & Operations: Managed high-level administrative operations, executive communications, travel coordination and calendar scheduling for the Company Director.
- Automated Lead Nurturing: Built global CRM workflows that accelerated B2B lead conversion and streamlined student aquisition and onboarding.
- Email & Content: Manage targeted industry newsletters and executive updates, increasing subscriber retention by 25%.
- Data Security & Systems: Oversee cloud-based data repositories and secure backup protocols to ensure institutional data integrity.
Technical Support / Sales Assistant - HGS, Orchid Cybertech, Teletech, Ambergris Solutions
(2004 - 2013)
- Resolved technical issues for internet/mobile services (AT&T, Microsoft Security).
- Documented solutions and trained customers on product features.
- Collaborated with engineering teams to escalate and resolve critical bugs.
