Rommel Samar

Data-driven Digital Marketing & Growth Specialist with over 10 years of experience executing end-to-end growth strategies across SEO, paid advertising, social media, and email marketing. Hands-on expert in managing Google Ads (Search & Performance Max) and Meta Ads Manager, optimizing conversion tracking, and leveraging GA4 and Google Search Console to extract actionable performance insights. Skilled content creator proficient in Canva graphics, CapCut vertical video editing, high-converting copywriting, and integrating modern AI tools (ChatGPT, Claude, Gemini) to scale marketing efficiency and pipeline growth.

Driving multi-channel customer acquisition and revenue through paid media, search optimization, and strategic content creation. Highly skilled in campaign management across Google Ads and Meta Ads, technical/on-page SEO keyword mapping, and Google Business Profile management. Blends technical analytical abilities in GA4 with creative asset development.

Paid Media Specialist / CRM Marketing Funnel Manager - Wholeslale Investors

(2025-06 - 2026-03)

Google Ads, Meta Ads and GA4 Specialist, leveraging 3 years of Digital Marketing Generalist and MarTech expertise.

• Designed and executed advanced Google Ads strategies (Search, Display, Video) for high-value investor audiences.
• Skilled in keyword research, bid optimization, audience segmentation, conversion and attribution tracking and comprehensive performance analysis and optimization.

Digital Marketing Coordinator, SEO, GHL Automation - ACE CARE NDIS

(2026-03 - 2026-08)

Specializing in SEO, GHL Automation, and PPC on a per-task project basis. Leveraging three years of digital marketing experience, focusing on Social Media SEO, Meta and Google Ads, GA4, and CRM automation, including funnel management.

• Crafted and executed advanced Meta, Google Ads strategies (Search, Display, Video) for engaging high-value investor audiences.

SEO Specialist / Lead Generation | Social Media | GO High Level CRM Manager - SCS Group Integrated Services

(2021-09 - 2023-11)

• SEO Strategy & Traffic Growth: Executed end-to-end technical, local, on-page, and off-page SEO strategies, driving higher search rankings and organic traffic.
• Funnel & CRM Automation: Built and managed GoHighLevel CRM workflows, high-converting landing pages, and lead magnet assets to streamline B2B lead capture.
• Omnichannel Brand Engagement: Managed organic and social media strategies across Facebook, LinkedIn, and Pinterest to elevate brand visibility and audience reach.

Ecommerce Web Development / Social Media Manager - Jullien Skin by JDM Corporation

(2023-11 - 2024-03)

Project Based

• Shopify Development: Built a high-converting skincare store focused on seamless UX and mobile optimization.
• MarTech Integration: Integrated marketing tools, analytics, and tracking pixels to streamline operations.
• Growth & Optimization: Executed SEO, content strategy, and data-driven tweaks to drive sales.

Funnel Strategist | Paid Media Expert | GO High Level CRM Automation Manager - Building Great Business Growth Workshop (Business Success Coaching)

(2024-01 - 2025-03)

• GHL Funnel Architect: Designed and deployed end-to-end GoHighLevel sales funnels and automated CRM workflows to capture and convert leads.
• Performance Optimization: Monitored KPI data to continuously test and optimize workflows, maximizing ROI and user engagement.
• Ads Management: Scaled targeted paid ad campaigns across Meta and Google, optimizing ad spend and audience targeting for higher ROAS.
• Technical Integration: Served as the lead technical expert for GHL integrations, data integrity, and team mentorship.

Paid Media Specialist / SEO Specialist / Social Media Manager - Rank / Web Merchant Digital Marketing Agency NZ

(2025-04 - 2026-01)

Task Based

• Boosted Organic Search: Increased organic traffic through targeted on-page SEO.
• Optimized Paid Campaigns: Scaled Google & Meta Ads using A/B testing, lowering CPC and CPA.
• Tracked Performance: Implemented end-to-end conversion and attribution tracking.
• Led Content Strategy: Managed multi-channel content calendars to lift engagement.

Social Media Manager and Content Manager - Carp Travel

(2018-09 - 2019-03)

• Managing and updating ecommerce product listings on platforms like eBay, WooCommerce, and Amazon.
• Coordinating influencer campaigns from outreach and negotiation to content review and performance tracking.
• Collaborating with marketing teams to align influencer content with brand goals and campaign themes.
• Monitoring and reporting on KPIs, UGC performance, and affiliate conversions using tracking tools and analytics.
• Assisting with promotions, product launches, and social media planning to support ecommerce growth.

Social Media Manager / Real Estate Digital Marketing Manager - Caaarillo Investments

(2018-10 - 2019-02)

• Campaign Growth & Lead Gen: Executed targeted real estate social media campaigns that drove higher audience engagement and qualified lead capture.
• Analytics & ROI Optimization: Tracked and analyzed performance metrics to continuously optimize ad spend and maximize campaign ROI.
• Brand Reputation & Community: Managed online reviews, customer inquiries, and community engagement to build brand credibility and trust.

Ecommerce PPC / SEO / Digital Marketing Specialist / Social Media Manager - Ausstech Holding Pty Ltd.

(2019-09 - 2021-11)

• Paid Ads & Store Optimization: Scaled Google and Facebook ad campaigns while optimizing Shopify store UX, driving measurable growth in traffic and revenue.
• E-commerce Management: Oversee daily store operations, product listings, inventory sync, and conversion rate optimization across Shopify and marketplace platforms.
• SEO & Content Alignment: Created search-optimized blogs and product copy to boost organic search rankings and keyword visibility.

YouTube Ads Specialist and Channel Manager - Bright Horizon Wealth

(2021-08 - 2021-11)

• YouTube PPC Campaign Scaling: Scaled YouTube ad campaigns using precise audience retargeting and continuous A/B testing to maximize campaign ROAS.
• SEO-Driven Video Management: Managed end-to-end video production, including custom thumbnail design, video editing, and keyword optimization to expand organic channel reach.
• Data & Performance Optimization: Analyzed real-time viewer and ad performance metrics to refine targeting parameters and creative messaging.

General Executive Assistant for Director / Lead Generation CRM and Content Management - Sugar Research Institute

(2014-08 - 2018-07)

• Executive Support & Operations: Managed high-level administrative operations, executive communications, travel coordination and calendar scheduling for the Company Director.
• Automated Lead Nurturing: Built global CRM workflows that accelerated B2B lead conversion and streamlined student aquisition and onboarding.
• Email & Content: Manage targeted industry newsletters and executive updates, increasing subscriber retention by 25%.
• Data Security & Systems: Oversee cloud-based data repositories and secure backup protocols to ensure institutional data integrity.

Technical Support / Sales Assistant - HGS, Orchid Cybertech, Teletech, Ambergris Solutions

(2004 - 2013)

• Resolved technical issues for internet/mobile services (AT&T, Microsoft Security).
• Documented solutions and trained customers on product features.
• Collaborated with engineering teams to escalate and resolve critical bugs.

B.S - Computer Engineering - AMA COMPUTER UNIVERSITY (1988-06 - 1992-04)