Wensley Sablay

Results-driven Facebook Ads Media Buyer and E-commerce Growth Strategist with over 9 years of experience scaling online brands across skincare, personal care, and wellness niches. Proven record of managing high-performing ad campaigns with daily budgets exceeding $200,000, achieving strong ROAS and sustainable growth. Skilled in ad strategy, creative testing, audience segmentation, and full-funnel optimization.

Facebook Advertiser (Media Buyer) - Bay & Chay Pte Ltd - Remote (Singapore)

(2016-01 - 2018-12)

• Manage and optimize Facebook ad campaigns.
• Audience research, create targeted ad sets, and continuously test and refine campaigns.
• Analyze campaign performance data and provide regular reports and recommendations.
• Collaborate with the team to develop effective processes.
• Proven experience running successful Facebook ad campaigns in the dropshipping industry.
• Strong understanding of Facebook Ads, audience targeting, and campaign optimization tailored to each product.
• Implement A/B testing methodologies and test a variety of creatives to optimize ad performance and maximize ROI.
• Continuously monitor campaign performance metrics (e.g., CTR, CPC, ROAS) and make data-driven decisions to improve results.
• Manage advertising budgets effectively to ensure optimal allocation and maximum ROI.
• Monitor spending patterns and adjust budget allocations based on campaign performance and client objectives.
• Ability to analyze campaign data to improve performance
• Customer Service (Handled Email inquiries, Facebook comments, and messages) for 2 months.
• Direct Report to Owner

Facebook Digital Marketing Strategist and Team Lead | Business Owner - Trendiscovery

(2018-01 - 2020-12)

• Develop, implement, and manage Facebook advertising campaigns.
• Optimize ad spend for maximum ROI by analyzing campaign metrics.
• Conduct A/B testing to determine best-performing ad creatives.
• Collaborate with the team to brainstorm and implement creative marketing strategies tailored to individual products.
• Segment audiences and curated ad messaging to effectively communicate with different customer personas.
• Conduct targeting research and ad creative development to optimize campaign performance.
• Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Optimize campaigns to improve key performance indicators (KPIs) such as lowering ad cost (CPP) and maximizing return on ad spend (ROAS).
• Collaborate with each department to ensure campaign objectives are met.
• Staying up-to-date with industry trends, best practices, and platform updates to enhance campaign effectiveness and innovation.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaign performance and increase return on ad spend (ROAS).
• Manage advertising budgets effectively to ensure optimal allocation and maximum ROI.
• Contribute ideas and skills to help the company excel as a growing business/team, and encourage an environment of innovation and collaboration.
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Product Research
• Orders Fulfillment from Shopify to Oberlo
• Create Basic Shopify Store
• Tailored Customer Service Quick Replies based on each product's inquiries.

Facebook Digital Marketing Strategist and Team Leader | Business Owner - THEVENDEE ONLINE STORE | Brand Distribution (Philippines) - Philippines

(2020-01 - 2024-12)

As the Owner and Facebook Ads Media Buyer for brands in Skincare, Personal Care, Hair Care, and Food Supplements, I've built, scaled, and optimized multiple high-performing ad campaigns from the ground up. My work blends data-driven strategy with creative execution to consistently deliver profitable results across diverse product lines.

• Campaign Strategy & Execution: Plan, launch, and manage full-funnel Facebook ad campaigns focused on conversion, retention, and profitability.
• Budget Optimization: Manage and allocate ad budgets efficiently to maximize ROAS while reducing cost per purchase (CPP).
• Performance Analysis: Leverage data insights to make strategic adjustments, ensuring continuous performance improvement and scalability.
• A/B Testing & Creative Iteration: Run systematic tests on creatives, copies, and audiences to identify top-performing combinations.
• Audience Targeting & Segmentation: Build precise customer segments and tailor ad messaging for maximum relevance and engagement.
• Creative Strategy: Collaborate with the creative team to develop visuals and copy that convert: aligning messaging with customer psychology and brand voice.
• Scaling & Optimization: Identify winning campaigns and scale them sustainably while maintaining profitability.
• Trend Monitoring: Stay ahead of Facebook algorithm updates, market shifts, and emerging strategies to maintain competitive advantage.
• Product Marketing: Deep experience managing and marketing multiple product lines in beauty and wellness niches.
• Data-Driven Decision Making: Strong analytical skills in interpreting performance metrics to drive strategic optimizations.
• Cross-Functional Collaboration: Work closely with content creators, copywriters, and strategists to ensure cohesive campaign performance.
• Entrepreneurial Leadership: As a business owner, oversee operations, creative direction, and growth initiatives to achieve long-term brand success.
• Create Basic Shopify Store (Per Brand)
• Tailored Customer Service Quick Replies based on each product's inquiries (Pancake & Manychat)
• Handled all departments

Experienced Facebook Ads Media Buyer | E-commerce Growth Specialist - Self-employed

(2025-01 - 2026-04)

Worked independently as a Facebook Ads Media Buyer and E-commerce Growth Specialist, managing and scaling multiple e-commerce brands in the beauty, wellness, personal care, and consumer product space. I handled the entire paid media process, from planning and launching campaigns to scaling and optimization with a strong focus on profitability, consistency, and long-term growth.

• Planned, launched, and managed full-funnel Facebook ad campaigns, covering cold traffic, retargeting, and scaling.
• Built campaign structures that aligned with Meta's algorithm and real buyer behavior.
• Ran ongoing tests on creatives, hooks, offers, audiences, and landing pages to find what truly converts.
• Managed daily ad spend while keeping profitability front and center.
• Scaled winning campaigns carefully to avoid performance drops and ad fatigue.
• Shifted budgets based on ROAS, cost per purchase, and overall efficiency.
• Tracked key metrics such as ROAS, CPA/CPP, CTR, CPC, AOV, and conversion rate.
• Used performance data to make clear, informed decisions at scale.
• Spotted funnel issues early and applied practical optimizations to improve results.
• Helped shape creative angles and messaging based on customer psychology and buying intent.
• Worked closely with creatives to improve ads using real performance feedback.
• Cut underperforming ads quickly and focused spend on proven winners.
• Researched and tested new audiences to unlock scalable growth.
• Built and refined custom, lookalike, and interest-based audiences.
• Tested new markets while keeping campaign performance stable.
• Oversaw Shopify store setups and optimizations to support paid traffic.
• Ensured the store experience matched the ad promise to improve conversions.
• Supported the overall customer journey to reduce friction and increase sales.
• Worked as a growth partner, not a task-based assistant.
• Took full ownership of ad performance and results.
• Focused on building profitable, scalable systems, not short-term wins.

Bachelor of Science - Information Technology - University of Mindanao (2013)