Ahmad Raza

Commercial-minded Operations & HR Leader with a track record of scaling business workflows, optimizing logistics, and managing human capital across the energy, real estate, and logistics sectors. Experienced in end-to-end recruitment, payroll administration, workforce compliance, and leading large cross-functional teams of 50+ personnel. Proven expertise in merging strategic HR planning with strong operational execution to drive business outcomes and employee performance.

Assistant COCO Officer & Site Manager - Aramco Pakistan - Shahdara Branch

(2026-01)

• Managed end-to-end manpower planning, conducted job interviews, handled selection processes, and executed targeted training and onboarding workflows for site staff.
• Supervised daily staff attendance, leaves, and overtime monitoring through the official digital employee portal, ensuring complete transparency and modern record management.
• Computed and administered payroll metrics according to attendance records, aligned overtime allowances, and systematically managed employee grievance and retention procedures.
• Orchestrated and led a cross-functional workforce of 50+ members, enforcing corporate HR policies, strict brand compliance, and employee discipline protocols.
• Spearheaded local marketing campaigns and commercial pipelines, securing high-value corporate fleet partnerships to expand B2B revenue.

Manager Sales & Marketing - Crescent Agency

(2024-04 - 2025-08)

• Directed end-to-end sales and marketing operations for the logistics and import/export divisions, significantly expanding the active B2B client portfolio.
• Negotiated and secured long-term contracts with key importers, exporters, and international logistics partners, ensuring stable and recurring revenue pipelines.
• Executed comprehensive go-to-market strategies that elevated brand positioning and captured new market share in the regional logistics sector.
• Optimized branch workflow and mentored sales staff, consistently surpassing monthly and quarterly corporate revenue targets.

Proprietor - Sales & Marketing - Anmol Developers

(2023-02 - 2024-03)

• Spearheaded end-to-end marketing strategies for commercial and residential developments (including the Al Kabir Town project), accelerating qualified lead generation.
• Engineered a high-converting sales pipeline that accelerated property closures, securing substantial direct sales revenue over a 12-month period.
• Partnered cross-functionally with architectural and development teams to synchronize go-to-market messaging, ensuring 100% alignment with project delivery milestones.

MA - Mass Communication - NCBA&E (2025-07)

BS - Mass Communication - University of Management & Technology (UMT) (2022-07 - 2024-08)

FSc - Pre-Engineering - Punjab College of Sciences (2019 - 2021)