Anas Muhammad
Creative Strategist for eCommerce Brands | Psychology-Driven Briefs
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About
Creative Strategist focused on ecommerce growth through research, consumer psychology, and data insights. Experienced in building ad concepts and briefs designed for testing and scaling. Strong interest in combining data analysis with market research to drive better creative decisions and revenue outcomes.
Experience
Direct Response Copywriter at Upwork (Present)
Worked with ecommerce and digital brands to create conversion-focused creatives based on deep market and customer research.
- Created conversion-focused creatives for ecommerce and digital brands
- Conducted deep market and customer research
Operations Manager at Cinegenic Studios
Built systems and workflows to support creative production, delivery, and performance tracking.
- Built systems and workflows for creative production
- Managed delivery processes
- Implemented performance tracking mechanisms
Freelance Copywriter at Diginautical
Delivered website and landing page copy aligned with marketing strategy.
- Wrote website copy aligned with marketing strategy
- Created landing page copy
Education
BS in Computer Science – FAST NUCES
