Arshad Ali

Results-driven SEO Specialist with 4 years of experience driving organic growth, improving SERP visibility and enhancing website performance through advanced SEO strategies including AEO, GEO, E-E-A-T and semantic optimization. Skilled in increasing organic traffic, qualified leads, conversions and revenue growth through data-driven SEO campaigns. Experienced in competitor analysis, search intent mapping, topical authority building and content optimization to improve rankings and ROI.

Strong expertise in On-Page SEO, Technical SEO, website audits, crawl optimization, structured data and schema implementation. Proficient in analyzing Google algorithm updates and delivering actionable insights that drive sustainable organic growth aligned with business objectives and revenue goals.

Senior SEO Specialist at Vizz Web Solutions (2025-09 – Present)

As a Senior SEO Specialist, I led and executed data-driven SEO strategies that improved website visibility, performance and conversions through hands-on optimization and continuous analysis.

• Improved website rankings by executing advanced On-Page SEO and implementing Semantic SEO frameworks to strengthen topical authority and enhance SERP visibility.
• Applied E-E-A-T principles across content strategies, ensuring trust, expertise, and credibility signals aligned with Google's quality standards.
• Integrated AEO and GEO strategies by optimizing structured data, featured snippets, and intent-driven content to strengthen visibility across voice, AI-driven, and generative search environments.
• Conducted comprehensive competitor analysis using Ahrefs, Semrush, and other tools to identify keyword gaps, backlink opportunities, and scalable growth areas.
• Increased conversions through strategic landing page optimization, aligning content with search intent and user behavior insights.

SEO Specialist at ClickMasters Digital Marketing Agency (2024-03 – 2025-08)

As an SEO Specialist, I handled all aspects of on-page, off-page and technical SEO. The tasks below reflect my hands-on execution to drive rankings, traffic and overall site performance.

• Improved website rankings through in-depth keyword research and optimized on-page content, including title tags, headers and internal linking.
• Managed effective on-page SEO implementation and keyword mapping to align sementic content with search intent.
• Led white-hat link-building campaigns using HARO and niche edits to strengthen backlink profiles.
• Conducted technical SEO audits to resolve crawlability, indexing, canonical and site structure issues, ensuring optimal site performance.
• Monitored SEO KPIs, collaborated with developers on mobile and schema fixes and adapted strategies based on algorithm updates and industry trends.

SEO Executive at Seven Koncepts PVT LTD (2023-04 – 2024-02)

As a SEO Executive, I was responsible for executing SEO tasks across on-page and off-page strategies. The activities below showcase my direct involvement in optimizing site structure, content and performance tracking.

• Optimized metadata, URLs, image alt tags and internal linking to enhance crawlability and improve search engine rankings.
• Executed foundational off-page SEO activities such as profile creation, blog commenting and business listings.
• Identified and resolved duplicate content issues while optimizing content for search intent and readability.
• Conducted keyword research and prepared content briefs targeting low-competition keywords for blogs and service pages.
• Assisted in sitemap and robots.txt optimization and monitored SERP fluctuations and keyword trends to track SEO performance.

Bachelor Of Science in Computer Science (BSCS) – NUML, Islamabad (2020-02 – 2024-01)

FSC in ICS – Punjab College, Ayub Park Campus, Rawalpindi (2018 – 2020)

Matric in Science – Hira Secondary School, Adyala Road Campus, Rawalpindi (2015 – 2017)