Farid Seo

Results-driven SEO Specialist with 4+ years of experience across on-page, off-page, technical, and local SEO for healthcare, real estate, and e-commerce brands in the US, UK, and Pakistan. Proven record of improving site health scores, recovering traffic after algorithm updates, and running full-funnel Google Ads and Meta Ads campaigns that convert. Skilled in keyword research, technical audits, content strategy, and cross-functional collaboration with design, development, and sales teams.

Digital Marketing Associate at Truebluebio (2026-06 – Present)

Projects: truebluebio.com, avidurgentcare.com, totalmedx.com

• Leading SEO across all 3 websites, including competitor analysis, topic research, keyword research, and landing page optimization.
• Manage social media presence and growth strategy to strengthen branding and visibility.
• Create, optimize, and manage Google Ads campaigns.
• Plan and execute email marketing campaigns.

SEO Specialist at Medheave (2026-01 – 2026-07)

Projects: medheave.com, billingpodiatry.com, connecticutmedicalbilling.com, utahbillingservice.com

• Delivered full SEO strategy across 14 medical billing websites, covering keyword, competitor, and topic research.
• Assigned and guided content topics for the writing team based on research findings and search intent.
• Partnered with UI/UX designers and developers to build user- and search-friendly website experiences.
• Ran crawl optimization and resolved canonical tag conflicts, indexing errors, duplicate content, and keyword cannibalization.
• Executed on-page and technical SEO improvements, plus content intent reviews and optimization.
• Set up GTM and GA4 tracking tags to monitor leads, calls, popups, and email conversions.

SEO Specialist at CareCloud (2025-01 – 2026-02)

Projects: carecloud.com, talkehr.com, bgs.edu.pk, diyarresorts.com, medsphere.com, softcare.com

• Improved CareCloud's website health score from 50% to 96%, resolving 15,000+ technical SEO issues and reaching 98%+ crawlability.
• Boosted Core Web Vitals from 22% to 90%+, improving page speed, user experience, and rankings.
• Led SEO migration during CareCloud's site revamp, protecting organic traffic and lead flow post-launch.
• Built and executed a full SEO strategy for diyarresorts.com, spanning keyword research, on-page, technical, off-page, and local SEO.
• Aligned SEO and PPC efforts with dev, design, and content teams to drive qualified leads and ROI.
• Managed daily Google Ads budgets of $500–$1,000, generating 50+ qualified leads per month at a $44 average CPL.
• Optimized search and display campaigns through negative keyword management, CTR improvements, and smart bidding.
• Worked with sales to evaluate lead quality, maintaining a 70%+ qualified lead rate across campaigns.
• Improved Quality Scores and reduced CPC by 25% over 3 months.

SEO Expert at Paddington (2024-01 – 2025-01)

Projects: supremesprayuk.co.uk, myvehicle.co.uk, freshleafuae.com

• Wrote blog and service page content and executed on-page, technical, local SEO, and backlinking strategies.
• Designed and wrote landing pages for e-commerce, service, and product pages.
• Improved content intent and relevance, publishing new content to grow traffic and sales.
• Increased daily CTR from 2 clicks to 20 clicks within one month.
• Grew website-driven leads/sales ROI by 25%.

SEO Expert at Concisemedico (2023-11 – 2024-11)

Projects: concisemedico.co.uk, gopsych.co.uk, xoomplus.co.uk

• Led a team responsible for topic research, keyword research, on-page, technical, and off-page SEO.
• Conducted competitor research and analysis, along with local SEO and Google Business Profile optimization.
• Recovered a site hit by a Google Helpful Content Update, increasing organic traffic by 35%.
• Grew organic leads to 50–60 per month following the recovery.
• Ensured consistent implementation of SEO best practices across the team.
• Ran Meta Ads and Google Ads campaigns targeting the UK market.

SEO Executive at Nexus Ideas PK (2023-01 – 2023-12)

• Led a team covering topic research, keyword research, and on-page, technical, and off-page SEO.
• Researched and analyzed competitor strategies.
• Managed lead generation and ran Meta Ads and Google Ads campaigns for real estate clients targeting the Pakistani market.
• Increased brand visibility across YouTube, Facebook, Pinterest, LinkedIn, and Instagram.
• Handled email outreach for guest posting, PR, and cold outreach to clients.

Digital Marketer at Softech Square (2021-01 – 2022-12)

• Designed and customized WordPress websites and resolved technical errors.
• Managed SEO, App Store Optimization (ASO), and social media marketing (SMM).

BS in Computer Science – The University of Agriculture, Peshawar (2021-01)