Asfandyar Sadiq

PMP-certified enterprise sales professional with 13 years driving revenue growth, new business development, and account expansion across the Americas, Europe, APAC, and the Middle East. Built an enterprise sales function from the ground up and contributed to complex enterprise SaaS deals from $5M to $15M+ in banking, automotive finance, and leasing, with additional enterprise sales across FMCG, retail, and technology. Trusted partner to global clients including BMW Financial Services, Mercedes-Benz Financial Services, Allica Bank, and Ikano Bank, with a record of scaling accounts, recovering major receivables, and leading 15+ high-value RFP/RFI submissions annually.

Combines consultative, value-based selling with structured proposal governance across key account management, C-suite engagement, contract negotiation, and pipeline forecasting.

Manager - Enterprise Sales at Systems Limited (2023-10 – 2026-02)

Built and scaled a new enterprise sales function from the ground up, owning the full cycle for a digital transformation portfolio (cloud, AI/GenAI, ERP/CRM, staff augmentation, and managed services) across the Americas, Europe, and the Middle East.

• Built the enterprise sales function from zero with no existing pipeline, carrying a $2.5M annual quota and growing attainment YoY to ~85% by FY2025.
• Grew CRM pipeline 2.25x — from ~$2M to ~$4.5M — through strategic prospecting, account planning, and C-suite engagement.
• Built a ~20-account portfolio with annual contract values from ~$180K to ~$1M, prioritizing accounts by commercial upside.
• Recovered $500K in dormant receivables within 60 days through C-suite negotiation and stakeholder management.
• Doubled the InDrive engagement with ~100% YoY revenue growth in 2025 through account expansion.
• Grew The Children's Place from ~$350K to ~$1M — a bilingual (EN/ES) contact-center win closed single-handedly; renegotiated stalled legacy contract terms and scaled 20→50 resources.
• Closed an additional $350K at Lipton, expanding the account from 7→12 resources (2025).
• Scaled IMPEL's AI-platform engagement from a $150K pilot to ~$350K (2024).
• Won Unilever UAE — onboarded 10 resources, ~$180K over six months (~$360K annualized), 2025.
• Won 10+ new logos including Aviatrix, Kleeman, Enghouse Telexis, Oxfam America, WestRock, and UNRWA.
• Applied MEDDIC and Account-Based Selling to improve RFP/RFI/SOW response quality, increasing major-bid shortlisting to ~30%.

Assistant Manager - Business Development at NETSOL Technologies Ltd. (2017-01 – 2023-10)

Drove enterprise business development for NFS Ascent, a globally deployed digital lending and leasing SaaS platform, across financial services, targeting automotive manufacturers, banks, and leasing conglomerates in APAC, Europe, and the Americas.

• Led enterprise proposals for NFS Ascent's flagship modules for deals ranging from $5M to $15M+, playing a key role in signing major multi-year contracts.
• Managed and mentored a team of 5 BD executives, overseeing bid preparation, proposal quality, and cross-functional coordination.
• Contributed to signing major global clients including BMW Financial Services (China), Mercedes-Benz Financial Services (12 markets), Toyota (Thailand), Allica Bank (UK), Ikano Bank (Denmark), and PACCAR Financial (Mexico), progressing into multi-year support contracts.
• Delivered 15+ major RFP/RFI/RFQ submissions annually across 10+ countries and 3 regions, owning complex multi-section responses across functional, technical, commercial, and regulatory requirements.
• Built a centralized proposal content repository, cutting proposal turnaround time by ~20%.
• Directed cross-functional teams (solution architects, legal, presales, finance, delivery) using consultative selling to finalize winning submissions with C-suite stakeholders.
• Selected by C-level leadership to deliver executive demos and client presentations across the US, Mexico, and Thailand.
• Recognized as a High-Potential Employee and awarded 'Best Performance' for contribution to revenue growth and client engagement.

Senior Business Development Executive at NETSOL Technologies Ltd. (2015-01 – 2017-01)

• Managed early-stage sales cycles for global automotive finance and leasing prospects across APAC and the Americas, from lead qualification through discovery and requirement gathering.
• Built foundational enterprise SaaS sales expertise through client engagement, product demonstrations, and international on-site discovery workshops.

Business Development Executive at NETSOL Technologies Ltd. (2012-12 – 2015-01)

• Supported enterprise outreach and prospecting for digital lending and leasing opportunities across global automotive finance markets.
• Developed foundational enterprise sales skills including client research, lead generation, and proposal support.

MBA in Marketing – Lahore School of Economics (2011)

BSc (Hons) in Economics & Finance – Lahore School of Economics (2010)