Ashir Siddiqui

Plan, create, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Conduct detailed keyword research to identify profitable and relevant search terms. Optimize bids, budgets, and placements to achieve target ACoS and maximize ROAS.

Amazon PPC Manager - Nexus DigiHub

(2024-03 - 2025-09)

• Plan, create, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct detailed keyword research to identify profitable and relevant search terms.
• Optimize bids, budgets, and placements to achieve target ACoS and maximize ROAS.
• Regularly monitor campaign performance and implement data-driven optimizations.
• Use tools like Helium 10, Data Dive, SAS, Buybot Pro, Clickbuy.Ai, Keepa and Amazon Ads Console for campaign management and analysis.
• Prepare weekly and monthly PPC performance reports with actionable insights.
• Add and manage negative keywords to eliminate wasted ad spend.
• Develop and execute product launch and ranking strategies through PPC.
• Perform competitor and market analysis to stay ahead of trends and adjust strategies.
• Collaborate with listing and creative teams to improve CTR and conversion rate through optimized content.
• Conduct A/B testing for ad creatives, keywords, and targeting strategies.
• Maintain a healthy TACoS by balancing organic and paid growth.
• Use bulk file uploads and automation tools Bulk Sheets for efficiency and scale.
• Monitor and adjust campaigns based on seasonal performance and budget goals.
• Ensure compliance with Amazon's advertising policies and best practices.

PPC Campaign Manager & Marketing Strategist - Amazon

(2022-08)

• Develop, implement, and manage Amazon PPC campaigns.
• Create and execute comprehensive Amazon marketing strategies to drive traffic, increase conversions, and improve overall campaign performance.
• Monitor and analyse campaign performance metrics, such as CTR, CPC, ACOS, and ROI, using Amazon Advertising reports and other analytics tools.
• Perform competitive analysis to identify trends, opportunities, and areas for improvement in campaign strategies.
• Prepare and present detailed reports on campaign performance, insights, and recommendations to stakeholders.
• Work closely with cross-functional teams, including product, design, and sales, to align marketing efforts with overall business objectives.
• Conduct thorough keyword research and analysis to identify high-performing keywords and optimize ad targeting.
• Manage and allocate PPC budgets effectively, ensuring optimal spend and cost-efficiency across campaigns.

Sales Manager - Code & Services

(2021-10 - 2022-08)

• Develop and execute effective sales strategies to achieve sales targets and drive business growth. Analyse market trends and customer needs to identify new opportunities and areas for expansion.
• Conduct market research to understand competitive landscape, customer preferences, and industry trends. Use this information to inform sales strategies and tactics.
• Identify and pursue new business opportunities through networking, prospecting, and lead generation. Develop and deliver compelling sales presentations and proposals.
• Lead negotiations and close deals with prospective and existing clients. Ensure contract terms and conditions are favorable and aligned with company objectives.

AM Sales - Let Us Render

(2021-01 - 2021-10)

• Assist the Sales Manager in developing and implementing sales strategies and plans.
• Build and maintain strong relationships with key clients and prospects. Assist in managing client accounts, addressing customer needs, and resolving issues to ensure high levels of satisfaction.
• Assist with administrative tasks related to sales activities, such as managing sales documentation, preparing sales proposals, and coordinating meetings and presentations.
• Assist in prospecting, qualifying leads, and setting up meetings for the sales team.

Bachelors of Business Administration - Iqra University (2022-10 - 2026-02)

A-Levels - Rayden College (2020-08)

O-Levels - Bodmas Schooling System (2020-08)