Ebad

Performance marketing manager with 6+ years building and scaling paid acquisition for e-commerce, SaaS, and B2B brands across US, GCC/MENA, and UK markets. Manages mid-six- to seven-figure annual ad budgets across Meta and Google, leads cross-functional teams spanning paid media, SEO, content, and design, and reports performance directly to founders and director-level stakeholders. Consistent track record of reducing customer acquisition cost by up to 55% and sustaining 4.3x-7.0x ROAS through full-funnel optimization, structured A/B and multivariate testing, and clean Pixel/CAPI attribution.

Marketing Manager at Strugbits (2026-03 – Present)

Own paid and organic acquisition across Meta Ads, Google Ads, and SEO for a portfolio of international clients spanning SaaS, automotive, web design, and music and entertainment. Direct a cross-functional team across paid media, SEO, content writing, and design, setting campaign priorities and quality standards across concurrent client accounts. Lead performance reviews in international client meetings and report results, forecasts, and optimization roadmaps directly to company directors.

Build repeatable acquisition frameworks that transfer across very different buyer journeys, from B2B SaaS demand generation to consumer audience building.

Growth Marketing Lead at Octoon Tech (2025-07 – 2026-08)

• Led a cross-functional team of graphic designers, SEO executives, and content writers, generating 350+ high-intent leads per month for B2B and e-commerce clients.
• Retained on a part-time basis after transitioning to Strugbits, continuing to own paid media strategy and reporting for key accounts through August 2026.
• Delivered 7.0 ROAS on a key e-commerce portfolio by directing creative strategy and media buying.
• Lifted landing page conversion rate from 1.1% to 2.5% (+127%) through structured CRO experiments run with the web development team.
• Deployed marketing automation and custom ERP data visualization to streamline the prospect-to-customer journey and support leadership forecasting.

Performance Marketing Consultant at Freelance / Contract (2024-03 – 2025-06)

Clients: Gray Scale, HG Markets, and early-stage SaaS and e-commerce startups

• Generated 1,500+ qualified leads in a 45-day campaign for a SaaS client through funnel optimization and lookalike audience segmentation.
• Produced paid account audits and onboarding roadmaps for international brands entering new markets.
• Restructured campaign and reporting workflows with business development teams, improving lead quality and reducing operational drag.

Performance Marketing Lead at Proclamation Hub (2023-02 – 2024-01)

• Managed mid-five-figure monthly ad budgets across a portfolio of brands at a consistent 4.3x blended ROAS (MER).
• Reduced customer acquisition cost by 55% by restructuring audience segmentation and building a granular retargeting strategy across Meta and Google.
• Led a team of 3 marketers, introducing agile testing frameworks that increased campaign launch speed by 40% and improved creative hit rate.

Growth Marketing Specialist at Ace Inception (2021-11 – 2023-02)

• Ran high-volume Meta campaigns across US, GCC, and Pakistan markets, contributing $15k+ USD in monthly recurring revenue from an international client portfolio.
• Achieved peak 6.5 ROAS while reducing CAC by 27% through bid strategy optimization.
• Grew organic and paid website traffic by 35%, converting into 700+ marketing qualified leads per quarter.

Marketing Associate at Affluent Co (2020-02 – 2021-08)

UK-based

• Supported senior strategists on high-spend accounts, translating performance metrics into budget reallocation decisions.
• Improved click-through rate by 30% through multivariate creative testing, and built UTM and Pixel QA protocols to maintain reporting accuracy.

BSc in Entrepreneurship – Institute of Business Management (IoBM) (2021-09)

Diploma in Digital Marketing – Institute of Business Administration (IBA)