Hammad Shahid

BBA student and Meta-certified digital marketer seeking a Meta Ads / Digital Marketing Opportunity to apply hands-on experience in Facebook & Instagram Ads, audience targeting, campaign structuring, and performance analysis to drive measurable lead generation and conversion results.

Meta Ads Campaign Manager (Independent Project) at Amoura Collections

Perfumery Brand

• Planned and set up Facebook and Instagram ad campaigns for a perfumery brand, aligning campaign objectives with lead generation and sales goals.
• Built audience targeting strategies using interest-based, demographic, and behavioral segmentation to reach high-intent perfume buyers.
• Structured campaigns across the full Campaign → Ad Set → Ad hierarchy to align creative and targeting with business objectives.
• Tracked and analyzed CTR, CPC, and CPM to evaluate ad delivery and identify optimization opportunities.

Meta Ads Campaign Manager (Independent Project) at Nisa Heaven

Cosmetics Brand

• Designed and structured Meta ad campaigns for a cosmetics brand to generate customer inquiries and sales.
• Configured conversion tracking to capture and measure lead quality and campaign performance.
• Applied campaign performance analysis to refine audience targeting, ad creative, and messaging for improved results.

Bachelor of Business Administration in BBA – Virtual University of Pakistan (2027)