Independent Consultant & Creative Director - Freelance & Nightloom Roasters - Lahore
(2025-01)
- Provide strategic consulting for regional cafes, including Red Berry Roasters, focusing on staff grooming, customer service etiquette, and workflow optimization.
- Developed a comprehensive Institutional Governance and Residential Operations Manual for a medical college housing project, designing structured SOPs and training frameworks.
- Conceptualize and deliver high-impact presentations and cinematic brand storytelling using advanced AI tools to communicate compelling narratives to target audiences.
Chief Operating Officer - Nilofer Shahid Fashion House - Lahore
(2023-01 - 2025-12)
- Spearheaded a strategic turnaround, stabilizing the company and transforming an 8 million debt into a profitable venture within a single year.
- Recruited, trained, and mentored an independent, cross-functional team encompassing design and sales, focusing on soft skills, confidence building, and professional image.
- Conducted regular interactive team sessions to improve internal communication and client-facing etiquette.
Chief Operating Officer - Kyle's Coffee - Lahore
(2019-04 - 2023-12)
- Led the brand to massive market success, establishing a highly reviewed product line and a strong community presence.
- Utilized advanced cross-cultural communication and negotiation skills to secure exclusive contracts with international vendors, including Babbi and Molino Grassi from Italy.
- Oversaw daily operations, actively designing and delivering on-the-job training for staff in hospitality etiquette, spoken English proficiency, and customer engagement.
General Manager Strategy - Red Berry Roasters - Lahore
(2019-03 - 2022-12)
- Guided strategic direction and team development initiatives, ensuring staff maintained a high standard of professional communication and service quality.
Operations - Hilton Sacramento Arden West - Sacramento, CA
(2018-01 - 2018-11)
- Applied international hospitality standards and professional etiquette in a high-volume, fast-paced corporate environment in the United States.
- Awarded a commemorative shield as "Team Member of the Month" for demonstrating exceptional service, interpersonal communication, and dedication to guest satisfaction.
Management Training Internee - DoubleTree by Hilton - Modesto, CA
(2017-10 - 2018-01)
- Gained hands-on experience in corporate hospitality training, soft skills development, and international guest relations.
Chief Operations Officer - KBK Foods - Lahore
(2011-01 - 2016-04)
- Managed day-to-day operations and catered events for PR firms and SMEs, demanding high-level client communication and polished brand presentation.
- Maintained product and service quality standards by conducting ongoing evaluations and providing direct coaching to operational staff.
- Arranged for the company's presence at various national food festivals, acting as a brand ambassador and engaging directly with diverse audiences.
Assistant Manager Value Added Services - Wateen Telecom - Lahore
(2008-06 - 2009-08)
- Developed and launched Pakistan's first online portal enabling legalized content downloads, leading cross-functional project teams.
- Spearheaded one of the biggest infotainment portals in Pakistan, featuring content from automobile, business, entertainment, and music industries.
- Engaged PMO at all levels, communicating complex project charters and facilitating collaborative strategic planning.
