Business Support Executive at Abudawood Group (2024-07 – Present)
- Drive business performance visibility through sales analytics, forecasting, KPI monitoring, target tracking, and business planning across multiple distribution channels.
- Partner with sales leadership to evaluate territory performance, identify growth opportunities, and support achievement of volume, revenue, distribution, and market share objectives.
- Lead distributor and sub-distributor performance management through business reviews, scorecards, compliance monitoring, customer service controls, and operational performance assessments. Deliver actionable commercial insights.
- Delivered actionable commercial insights through sales trend analysis, variance reporting, market intelligence, and execution effectiveness reviews to strengthen decision-making and sales performance.
- Supported trade investment governance through claims validation, customer settlements, business controls, and policy compliance while enhancing operational efficiency and process accuracy.
- Collaborate with cross-functional teams to strengthen field force effectiveness, optimize sales execution, and support district and regional business planning initiatives.
Operations Lead at Daraz (Alibaba Group) (2023-10 – 2024-07)
- Managed a workforce of 80+ delivery heroes and operational staff, leading end-to-end facility operations across frontier logistics, reverse logistics, customer returns, and backlog management to ensure seamless service delivery, operational continuity, and customer satisfaction.
- Supervised day-to-day last-mile operations, proactively resolving on-ground challenges while implementing training programs and SOPs to enhance team capability, productivity, compliance, and service quality.
- Enforced FIFO inventory management practices to improve inventory accuracy, optimize stock movement, strengthen warehouse controls, and reduce operational bottlenecks.
- Monitored and analyzed critical operational KPIs including Success Rate, TAT, RTS, NDR, and backlog metrics, driving data-backed corrective actions to improve performance, efficiency, and customer experience.
- Conducted root cause investigations into operational losses, discrepancies, and service failures while fostering strong stakeholder partnerships to strengthen governance, enhance collaboration, and drive continuous process improvement.
Central Control Tower – North at Daraz (Alibaba Group) (2019-03 – 2023-09)
Team Led: 33+ | Cities: 16
- Progressed from DEX Control Tower Agent to Control Tower Lead, overseeing centralized Last Mile operations across 16 cities and leading a team of 33 Control Tower Agents and 9 Hub POCs to ensure operational excellence and service compliance.
- Managed end-to-end performance governance through continuous monitoring of Success Rate, TAT, RTS, NDR, backlog, rider productivity, and operational KPIs, driving corrective actions and improving regional performance outcomes.
- Served as the country-level focal point for customer activity audits and compliance initiatives, ensuring adherence to operational standards, process controls, and Last Mile governance requirements.
- Developed operational dashboards, performance reports, and analytical frameworks that enhanced visibility, enabled data-driven decision-making, and supported capacity planning across multiple operational regions.
- Led cross-functional coordination among Hubs, Customer Service, Operations, and Regional stakeholders while designing training programs, SOPs, and performance improvement initiatives to strengthen team capability, operational consistency, and service quality.
Procurement Officer (Part-Time) at Apna Gehwara (2018-03 – 2019-02)
- Managed end-to-end procurement operations, including purchase requisitions, purchase orders, vendor coordination, and invoice verification, ensuring timely acquisition of materials and services.
- Maintained procurement records and supplier relationships while supporting inventory availability through effective procurement planning and proactive vendor management.
- Resolved procurement and logistics-related challenges to minimize operational disruptions, ensure compliance, and support uninterrupted business operations.
Email Marketing Specialist (Part-Time) at Get Virtual Hands (2016-01 – 2018-03)
- Executed email marketing campaigns for international clients to support lead generation and customer engagement.
- Developed and maintained customer databases to improve campaign targeting and effectiveness.
- Analyzed campaign performance metrics and recommended optimization strategies.
- Utilized automation tools to improve communication efficiency and campaign execution.
Marketing Virtual Assistant at Increase Your Profits (V.A Marketing & Advertising) (2015-05 – 2015-12)
- Executed SEO strategies and maintained social media profiles.
- Customized marketing materials and tracked digital campaign effectiveness.
- Modified sales materials and strategies to suit each client's needs according to demographics.
- Optimized website and landing page content in line with SEO strategies to improve visibility and lead generation.
- Coordinated development and rollout of display advertisements, ensuring timely execution and alignment with client objectives.
