Senior Manager – HR Operations & Culture - The Moon Group (IT, Fintech & Blockchain) - Pakistan & Dubai, UAE
(2024-05)
- Lead HR operations and organizational development across a dual-country Pakistan–UAE workforce as the central HR/OD focal point for both regions.
- Lead international technical and non-technical talent acquisition for the organization, segmenting sourcing channels across outsourcing partners, AI-driven sourcing tools, third-party recruiters, LinkedIn, referrals, graduate training programs, and industry relations to build a scalable, cost-efficient hiring pipeline.
- Built a High-Potential Leadership Pipeline with job rotation, executive mentoring, and leadership workshops to reduce key-person dependency.
- Led end-to-end Microsoft Dynamics 365 HR/ERP implementation and rollout coordination across Pakistan and UAE HR teams.
- Revamped payroll structures, bonus/commission frameworks, and recognition programs, reducing pay-related attrition complaints by 35%.
- Raised employee happiness index from 20% to 60% and lifted engagement survey scores by 70%+ year-on-year through combined engagement, training, and reward initiatives.
- Benchmark compensation against PASHA salary survey data; present quarterly hiring cost and workforce ROI analysis to MD and CEO, informing talent investment decisions.
- Design and deliver in-house training on CBT, moral reasoning, and capacity-building skills, plus a First-Time Manager Programme covering the GROW coaching model, situational leadership, delegation, and performance conversations; administer 360° feedback with actionable individual development plans (IDPs).
Manager – HR & Operations - The Moon Group (Fintech & Blockchain) - Lahore, Pakistan
(2022-05 - 2024-04)
- Managed end-to-end HR operations for onsite, remote, and hybrid staff, including, interviews, background check, offer letter, onboarding, offboarding, exit interviews, employee separation, and statutory compliance.
- Partnered with HODs and Directors on budget allocation, compensation plans, performance reviews, and workforce planning.
- Drove L&D strategy, career progression frameworks, and performance management cycles including goal-setting and feedback mechanisms.
- Processed monthly payroll for full-time (EOBI, Provident Fund), part-time, and consultant staff; achieved zero compliance penalties across payroll and statutory filings.
- Developed key HR frameworks from scratch, including SLAs, Employee Handbook, Employee referral, study leave, Bonus, PTO policy, referral payout structure, and Code of Conduct.
- Built real-time L&D and workforce analytics dashboards for MD-level decision-making, and published training content and learning paths in the organisation's LMS, embedding structured learning into Agile team rituals across Engineering and QA.
- Built a High-Potential Leadership Pipeline (HiPo) with structured tracks including job rotation, executive mentoring, and leadership workshops to reduce key-person dependency.
Assistant Manager – Employee Success & Branding - April and June Digital (Fintech & E-Commerce) - Lahore, Pakistan
(2021-02 - 2022-04)
- Held one-on-one coaching and exit-interview sessions to close engagement gaps, improving retention and satisfaction index by 50%.
- Built the organization's first Annual Learning Calendar following a structured Training Needs Analysis with department heads.
- Led onboarding, orientation, and internal mobility programs; hosted quarterly culture townhalls and listening sessions.
- Pair senior leaders with junior employees from different generations, genders, departments, or backgrounds between Gen Z and Millennials learning techniques
- Host quarterly culture townhalls and one-on-one listening sessions that surface and resolve employee grievances early.
Talent Acquisition Executive - April and June Digital (Fintech & E-Commerce) - Lahore, Pakistan
(2020-02 - 2021-04)
- Managed full-cycle recruitment for technical and non-technical roles, from job posting and sourcing through screening, interview coordination, and offer management for Pakistan, UAE, and US Market
- Sourced candidates through LinkedIn, referrals, and third-party channels, building a qualified talent pipeline for key business functions.
- Partnered with hiring managers to define role requirements, Job analysis, JD, capacity planning and improve time-to-hire and cost to hire for future openings.
Academic Coordinator – Student & Staff Development - Froebel's International School - Islamabad, Pakistan
(2018-08 - 2019-07)
- Coordinated faculty and student development initiatives, building foundational experience later applied to HR and People & Culture roles.
- Partnered with the psychological support team to design individualized development plans for learners with diverse needs of Autistic and Dyslexic children.
Training Executive – Quality Assurance & RDC – Call Centre - Warid Telecom (Pvt) Limited | Abu Dhabi Group Consortium - Lahore, Pakistan
(2016-01 - 2017-02)
- Designed and delivered nationwide franchise and call-centre training for one of Pakistan's earliest mobile financial services products.
- Monitored call-centre quality against SLA benchmarks (AHT, FCR) and ran targeted refresher training to close performance gaps.
- Listening to calls, conducting TNA and designed training programs for Call Center Team (Inbound, Outbound, and Sales Teams)
