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Sameed Fazal

Sameed Fazal

Technical Lead · Project Management · WordPress & WooCommerce

Talent
Karachi, PakistanMember since August 21, 2026
WordPress DevelopmentWooCommerceCustom Plugin DevelopmentPlugin DevelopmentPHPLaravelMySQLCodeIgniterCI/CDMagentoTechnical LeadershipProject Management
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WordPress DevelopmentWooCommerceCustom Plugin DevelopmentPlugin DevelopmentPHP

About

Senior WordPress and PHP Developer with 12 years of experience across web development, WordPress and WooCommerce plugin development, technical leadership, and project management. Experienced in building production-grade WordPress solutions, custom plugins, Laravel applications, Blade templates, API integrations, and CI/CD workflows. Strong track record of leading development teams, mentoring developers, working directly with clients, and delivering projects from requirements through deployment.

Passionate about solving complex development problems, writing maintainable code, and building reliable products.

Experience

Senior Software Developer - Codup

(2024-07 - 2026-03)

  • Contributed to the development and modernization of WordPress and WooCommerce products, with a focus on maintainability, performance, and established coding standards.
  • Revamped the company's B2B e-commerce plugin and other WordPress/WooCommerce plugins to align with modern development standards.
  • Implemented CI/CD pipelines for WordPress projects, plugins, and themes.
  • Worked closely with development teams to establish and maintain WordPress and WooCommerce coding standards.
  • Implemented third-party integrations including Jotform and HubSpot.
  • Contributed to technical problem-solving and development across production WordPress and PHP applications.

Team Lead - Objects

(2020-10 - 2024-06)

  • Led WordPress development and supported the delivery of production plugins and custom client solutions.
  • Took ownership of production development, including custom plugin development, feature implementation, debugging, and technical problem-solving.
  • Promoted to Team Lead in recognition of strong technical performance and adherence to WordPress development standards.
  • Provided technical guidance and supported developers in maintaining consistent coding and development practices.
  • Developed and maintained multiple commercial WooCommerce plugins.

WordPress Lead - AcroFox

(2019-10 - 2020-10)

  • Led WordPress development activities and coordinated the work of junior developers.
  • Managed development resources to support efficient delivery of client requirements.
  • Worked directly with clients and supported the delivery of technical solutions.
  • Guided team members on WordPress development and coding standards.
  • Implemented third-party API integrations, including shipping services.

Web Developer / Support Agent - Objects

(2018-12 - 2019-10)

  • Combined customer support with hands-on WordPress development and production support.
  • Developed, maintained, and published WordPress plugins and themes.
  • Supported production products and resolved technical issues for customers.
  • Worked with payment gateway APIs including Square, SumUp, and HiPay.
  • Contributed to products that received five-star ratings across CodeCanyon, ThemeForest, and WordPress.org.

Senior Web Developer - Orbit Advertising & Event Management

(2018-01 - 2018-11)

  • Developed websites from initial requirements through completion.
  • Built and customized WordPress themes according to client requirements.
  • Managed timelines for individual development projects.
  • Reported project progress and completed deliverables in coordination with project management.
  • Worked closely with clients and internal teams to deliver web solutions.

Project Manager / Tech Lead - Lemon Advertising & Publishing LLC

(2016-12 - 2018-01)

  • Progressed from Assistant Project Manager to Project Manager / Tech Lead.
  • Managed project timelines, resource allocation, task distribution, and day-to-day delivery.
  • Successfully brought a long-running project that had been in progress for approximately 1.5 years through to completion.
  • Communicated directly with clients and managed ongoing client relationships.
  • Participated in meetings involving the Dubai Foundation for Women and Children and Dubai Police Department.
  • Provided technical support to the development team when additional engineering resources were required.
  • Reported project progress and delivery status to senior management.

CEO / Owner - Concept Chest

(2016-01 - 2016-12)

  • Managed delivery of web development projects for international clients.
  • Coordinated development resources and project timelines to meet client requirements.
  • Worked directly with clients on requirements, communication, and project delivery.
  • Worked with more than 50 international clients.
  • Supported business development, client acquisition, and project delivery.

Freelance WordPress / PHP Developer - Fiverr

(2015-11 - 2016-01)

  • Completed 50+ WordPress/PHP projects for international clients with five-star ratings.
  • Handled customization, troubleshooting, and development tasks while working with clients across multiple time zones.

Senior Web Developer - Code Wolves

(2015-06 - 2015-10)

  • Worked across WordPress, Magento, PHP, and CodeIgniter projects.
  • Customized themes and plugins according to customer requirements and reported progress to project management.

Web Developer - WebMended Technologies

(2014-06 - 2015-06)

  • Progressed from Data Entry Operator to Junior Web Developer.
  • Built an Employee Management System in PHP that was subsequently used internally by the company.
  • Learned CodeIgniter and converted the PHP application to the framework.
  • Developed WordPress websites and customized themes and plugins.

Education

Bachelor of Science - Computer Science - FAST-NUCES (2016 - 2021)

ACCP-PRO - Aptech Computer Education (2013 - 2016)

A-Levels (2012 - 2014)

O-Levels (2009 - 2012)

Skills

Technical LeadProject ManagementWordPress & WooCommerce

Reviews

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