Sharjeel Sikander (SAIFY)

Dynamic and results-oriented Regional Sales Manager with 18+ years of experience in FMCG, hygiene, cosmetics, and office automation sectors, including extensive expertise in South Region markets (Sindh & Balochistan). Proven ability to drive revenue growth, expand distribution networks, lead high-performing teams, and execute market strategies. Adept at achieving sales targets, improving market share, and building strong B2B and B2C trade relationships.

Regional Sales Manager - Stanco's Pvt Ltd. (Caresse Cosmetics)

(2025-01 - 2025-12)

• Develop and implement regional sales strategies to achieve monthly and quarterly targets.
• Strengthen distributor network and improve outlet coverage across the region.
• Monitor market execution, promotions, and merchandising standards.
• Conduct regular market visits to ensure plan adherence and resolve trade issues.
• Analyze sales data and provide insights to senior management.

Regional Sales Manager – South - MTEK Hygiene Pvt Ltd. (Leo Baby Diaper, 7 Days Sanitary Napkins)

(2022-11 - 2025-01)

• Led sales operations across the southern region, consistently exceeding sales targets.
• Expanded numeric and weighted distribution by appointing new distributors.
• Managed and coached Area Sales Managers, conducted performance reviews.
• Coordinated with trade marketing and supply chain for optimal stock availability.
• Monitored competitor activities and recommended strategic adjustments.

Deputy Manager – Hygiene Sales - Master Group of Industries

(2021-11 - 2022-11)

• Handled B2B sales for non-woven hygiene products.
• Built institutional client relationships and negotiated bulk contracts.
• Ensured credit control and timely recovery as per company policies.

Zonal Sales Manager - ANA & BATLA INDUSTRIES (NANA DIAPERS)

(2016-02 - 2021-11)

• Managed zonal sales performance and increased market share.
• Expanded retail and distributor coverage through effective network planning.
• Trained Territory Sales Officers and improved team productivity.

Distribution Manager - Phillip Morris International

(2012-10 - 2016-01)

• Managed distribution planning and ensured product availability across retail outlets.
• Implemented trade schemes and resolved operational issues with distributors.

Sales Manager - Office Automation Group (Sole Distributor Konica Minolta Japan for Pakistan) - Karachi

(2005-08 - 2011-04)

• Led B2B sales of office automation products and solutions across Karachi.
• Built and maintained relationships with corporate and government clients.

Bachelor of Commerce (2005)

Intermediate (D.B.A.) (2003)

Workshop - Selling Skills & Management - AUSAF International