Fernando Martins

International commercial and retail professional with pharmaceutical field experience managing and developing a network of 150 pharmacies in Martinique, driving product launches and business growth autonomously. Combined with international leadership experience across Europe, bringing strong expertise in sales performance, client development and operational excellence

Luxury Real Estate Consultant — International at Engel & Völkers (2000-01 – 2000-12)

• Development of high-end real estate activity focused on international clients and investors.
• Management of a premium client portfolio with end-to-end sales process in a luxury environment.
• Active prospecting and relationship management with international buyers and investors.

Real Estate — International Investors at Capifrance (2025-01 – 2025-12)

• Development of a real estate activity focused on international clients and investors.
• Management of a premium client portfolio with full sales cycle responsibility (prospecting, negotiation, closing).

Regional Director OUTLET Northern Europe at Bui berry (2019-01 – 2024-12)

Managed a multi-country retail network including full-price and outlet store formats, ensuring consistent execution of brand standards across diverse retail environments. Full P&L responsibility (>$110M) across more than 300 employees in Northern Europe. Led retail performance management through Key Performance Indicators (KPIs), coaching store leadership teams to improve conversion, productivity and operational efficiency.

Oversaw end-to-end retail operations including store openings, logistics coordination, and supply chain alignment across multiple markets. Implemented performance improvement initiatives focused on customer experience, sales efficiency, and operational excellence across all store formats. Acted as key interface between European executive teams and local retail operations.

Commercial Director OUTLET — France & Monaco at Diesel (2015-01 – 2019-12)

• Managed multi-store retail network including outlet and premium retail environments, with full responsibility for commercial performance and operational execution.
• Led major operational restructuring across the network, implementing centralized contracts and improving cost efficiency across all store operations.
• Introduced KPI-driven performance management systems to improve store productivity, sales efficiency, and operational discipline across teams.
• Played a key role in the brand repositioning strategy toward a more premium market positioning, including store transformation and customer experience redesign.
• Standardized operational processes across stores to improve scalability and consistency across the network.

Regional Director OUTLET— Southern Europe at Dolce & Gabbana (2010-01 – 2014-12)

• Managed multi-country retail operations across Southern Europe, including flagship and outlet store networks, ensuring alignment between commercial performance and operational execution.
• Transformed store organization models, introducing structured operational hierarchies and clearer KPI-driven accountability frameworks.
• Developed and implemented performance management systems in collaboration with HR, improving team structure, progression paths, and store efficiency.
• Improved operational consistency across markets through standardized processes and performance monitoring systems.
• Strengthened store-level accountability by linking team roles to measurable performance indicators (KPIs).

Store Director at 107RIVOLI (2006-01 – 2010-12)

• Managed a high-traffic retail store in a premium commercial environment, overseeing full daily operations and team performance.
• Responsible for sales performance, staffing, and in-store execution in a customer-facing luxury retail context.
• Developed early expertise in retail KPIs, team supervision, and operational discipline in a structured retail environment.

Sales representative, 150 pharmacies at ARKOPHARMA (2000-01 – 2005-12)

• Developed and managed a network of 150 pharmacies across Martinique
• Leaded the launch and market penetration with full autonomy

Retail Internship — Buying Department at Kiabi (1998-01 – 2000-12)

• Exposure to retail purchasing, supplier coordination, and product lifecycle management.
• Early understanding of retail operations and commercial structuring.

Master's Degree in Marketing & Luxury Management – ISTA — International School of Business / Management