Shilpa V Pius

Results-driven E-commerce Category Specialist with 5+ years of experience managing online storefronts, optimizing product listings, and driving category growth. Proven ability to own category P&L, execute data-driven digital marketing strategies, and lead marketplace operations across GMV, margin, and inventory health KPIs. Adept at collaborating cross-functionally to improve conversion rates, reduce costs, and build a strong online presence.

E-commerce Category Specialist at Starlink (2025-05 – Present)

• Own category P&L by driving GMV, margin, ASP, sell-through, and inventory health, aligned with commercial targets.
• Achieved 10% growth in marketplace commission revenue within the first year by optimizing listing compliance and pricing parity.
• Converted 1 marketplace brand to own inventory by demonstrating sustained sell-through performance, increasing margin by ~12%.
• Introduced 1 new category to the online store, expanding product offerings and attracting new customer segments.
• Launched online Pay TV and OSN recharge functionality, shifting customers from physical store visits to e-commerce and improving digital adoption.
• Spearheaded marketplace operations including catalog onboarding, listing compliance, pricing parity, and SLA adherence.
• Roll out new product launches by ensuring marketplace readiness, content accuracy, launch pricing, and promotional visibility.
• Track and analyze category KPIs — conversion rate, buy box win rate, cancellation rate, return rate, and customer ratings — and implement corrective actions.
• Orchestrated listing suppressions, pricing errors, stock mismatches, order cancellations, and returns to minimize revenue loss.
• Collaborate with customer service and operations teams to improve post-purchase experience and reduce return rate.

E-commerce Category Specialist at Yallamomz (2024-06 – 2025-04)

• Increased online sales by 15% within 4 months through optimized marketing campaigns and improved website usability.
• Introduced 3 new categories to the online store, expanding product range and attracting new customer segments.
• Synchronized and optimized online storefronts for user-friendly navigation, visual appeal, and seamless functionality.
• Developed and executed digital marketing campaigns across email, social media, and SEO/SEM channels to drive traffic and conversions.
• Analyzed website traffic, conversion rates, and KPIs to identify performance gaps and implement data-driven improvements.
• Monitored inventory levels to minimize stockouts and overstock, optimizing inventory turnover and reducing holding costs.

E-commerce Catalog Specialist at Yallamomz / Yallatoys (2023-10 – 2024-05)

• Audited and optimized online product catalogs for accuracy, completeness, and improved customer experience.
• Handled product data entry, categorization, image management, content optimization, and search functionality improvements.
• Collaborated with cross-functional teams and analyzed catalog performance to drive online sales and customer satisfaction.

Catalog Admin at Al Asna Trading & Services (2022-12 – 2023-09)

• Managed catalog data accuracy and product listings for the company's e-commerce and accounting software offerings.
• Provided customer support and training for accounting software (Tally), including onboarding new users via Zoom.
• Handled social media accounts and organized marketing events to support brand awareness and lead generation.
• Maintained records, drafted correspondence, and liaised with internal teams and external clients.

Senior E-commerce Associate at Hipower Support Centre (2017-08 – 2018-08)

• Provided player support for Clash of Clans and Hay Day, resolving in-game inquiries, account recovery, and technical issues.
• Identified and escalated hacked account cases following a structured review and recovery process.
• Trained newly joined Service Associates and managed onboarding for new hires.

Administrative Assistant at Cooperative Urban Bank (2015-05 – 2017-05)

• Handled hardware/software installation and workstation troubleshooting for branch operations.
• Maintained databases, drafted minutes, expense reports, and managed office documentation systems.
• Improved existing documentation processes, contributing to reduced administrative labor costs.

M.Tech in Computer Science – University of Calicut (2013-06 – 2015-05)

B.Tech in Information Technology – University of Calicut (2009-06 – 2013-05)