Igor Poznic

Accomplished Marketing & Sales professional with 20 years of experience in international and domestic companies across FMCG (including Pharma) and Consumer Electronics. Proven track record in dual roles of Brand Management and Key Account Management, specializing in driving brand profitability, optimizing inventory levels, and fostering high-level relations with international Principals and major retail chains. Adept at strategic business planning, forecasting monthly purchase dynamics, and executing high-impact ATL/BTL marketing campaigns to ensure maximum volume and market share.

Key Account & Brand Manager at MD International (2025-05 – Present)

• Integrated Management: Successfully blended Key Account and Brand Management duties for the food portfolio to drive aligned market development.
• Commercial Operations: Maintained relationship with top-tier market players, expanded product assortment, and managed end-to-end customer billing and reporting.
• Product Launches: Led sales execution and targeted sell-out activities for new product launches.

National Key Account Manager at Nelt Pharmaceuticals (2023-10 – 2024-05)

• Improved and led all commercial processes related to cooperation with Key Account customers within the pharmaceutical business.
• Acted as a performance-driven team leader, managing a dedicated KAM and Merchandising team across Serbia.
• Monitored and analyzed monthly and quarterly sales results per brand, supporting team members in aligning objectives with internal and external clients.

Brand Manager Nonfood at Centrosinergija (2023-02 – 2023-06)

• Managed brand development and profitability for a wide nonfood portfolio (lighters, shavers, batteries, glue, and stationery).
• In charge of the end-to-end purchase planning process, stock level optimization, and goods ordering while maintaining close collaboration with international Principals and agencies.
• Monitored all related brand costs and developed comprehensive monthly & quarterly business performance reports for top management.
• Cooperated cross-functionally with Sales Force, Merchandising, Finance, Transportation, Logistics, and Warehouse sectors.

Key Account Manager at Centrosinergija (2021-05 – 2023-01)

• Drove company revenue growth through active management of key retail FMCG chains, kiosk networks, and petrol channels.
• Managed a wide portfolio containing well-known food brands and nonfood categories, identifying new business opportunities for sales growth.
• Provided regular sales reports on account progress, goals, and forecasts, while spending the final six months working partially as a Brand Manager.

Marketing Manager Telco for Serbia & Montenegro at Samsung Electronics Adriatic (2015-05 – 2021-04)

• Marketing planning and execution of the local marketing strategy re ATL & BTL activities.
• Successfully managed the regional launch of flagship products (Galaxy S20, Note 20), achieving sales increase by 6% vs 2019 results.
• Executed several tactical Sales supports promotion.
• Main person in charge with marketing departments both for operators and open market customers in Serbia and Montenegro.

Channel Development Executive (HORECA) at Philip Morris International (2013-07 – 2015-01)

• Responsible for building brand image and equity in the HoReCa channel across Serbia utilizing premium BTL promotions and TPOSM materials.
• Managed and optimized an annual channel budget for image building.
• Processes and procedures improvements established.
• Conducted a comprehensive nationwide channel census and executed data-driven market segmentation approved by regional C-level executives.

Brand Manager Jr at Philip Morris International (2011-07 – 2013-06)

• Supported long-term and short-term brand growth strategies for the international brands Bond Street, Philip Morris and L&M.
• Successfully orchestrated the market launch of L&M Slims, leading a complex brand-morphing project from a domestic brand into an international line extension with a 65% success rate.

Brand Executive at Philip Morris International (2008-04 – 2011-06)

Sales Training Executive at Philip Morris International (2006-03 – 2008-04)

Sales Supervisor at Philip Morris International (2004-05 – 2006-03)

Merchandiser at Philip Morris International (2003-05 – 2004-05)

Bachelor in Geography & Tourism – Faculty of Sciences, University of Novi Sad (2003)

Economist in Management of Production & Services – Business High School (1997)