Mohamad Zbib

Business analysis professional with over seven years of experience in analytics, reporting, and performance evaluation. Expert in developing analytical frameworks, automating reporting systems, and delivering insights that support investment planning, financial control, and executive decision-making. Known for improving data accuracy and reporting quality to strengthen business efficiency and profitability.

Assistant Business Analysis Manager at MBC Group (2025-04 – Present)

• Manage 14 analytical projects supporting senior management and group directors with data-driven investment, budgeting, and content-performance decisions
• Develop and maintain a 6-stage Content Forecast Model that measures project progress, predicts profitability, and improves funding visibility
• Designed and implemented a Balanced Scorecard and Content Scoring Framework to evaluate financial engagement, and strategic performance of released titles
• Implement the Airtable-based Green Light Process, replacing manual Excel tracking to centralize workflows and reduce approval delays
• Partner with the Research Group Director to design the Value Index metric, linking commercial performance with strategic content value
• Coordinate monthly reviews with business development teams to control spending and keep additional costs within 10 % of plan

Senior Business Analyst at MBC Group (2023-03 – 2025-03)

• Conducted market and audience analysis supporting hundreds of millions in annual investments, aligning programming with financial objectives
• Delivered insights that helped commissioners adjust budgets and episode counts, improving gross-margin targets across key titles
• Processed millions of weekly data points from the Shahid platform to evaluate audience engagement and optimize scheduling decisions
• Designed interactive dashboards combining operational, financial, and engagement metrics for clear executive performance tracking
• Trained internal team on new BI tools and data-governance to ensure accuracy and consistency in reporting

Asset Management Officer at MBC Group (2022-03 – 2023-02)

• Managed more than 100k assets within Oracle ERP to maintain full traceability and compliance across technical and operational divisions
• Reduced reporting errors to 3% by aligning financial and operational records through automated verification
• Introduced an asset-resale system that optimized warehouse capacity and generated additional revenue from retired equipment

Warehouse Supervisor at MBC Group (2018-11 – 2022-02)

• Supervised a 3-member team managing studio and production assets across multiple sites
• Implemented RFID tracking via the Asset Master System, improving audit accuracy and simplifying end-of-production reconciliation

Warehouse Supervisor & Production Coordinator at BD Holding (2017-03 – 2018-10)

• Led 6 employees across 3 warehouses supplying 2 manufacturing facilities handling 10+ daily shipments for furniture and lighting projects
• Established reuse procedures for leftover materials, cutting waste and enhancing production cost efficiency

Post-Graduate Program in Business Analysis – Purdue University with Simplilearn (2023 – 2023)

B.A. in Business Administration – Beirut Arab University (2016 – 2016)