Xyz Zyx

GCC-based FMCG executive with over 26 years of leadership experience driving large-scale retail and supermarket operations across Saudi Arabia and the GCC. Consistently delivered double-digit growth while managing P&L portfolios exceeding SAR 700 million. Currently serving as General Manager at MGT Management Consultancy, leading business transformation initiatives, operational optimization, and revenue growth across multiple sectors.

Recognized for building strong partnerships with government entities and key suppliers, leveraging deep market intelligence to scale operations, enhance profitability, and lead high-performance teams.

General Manager at MGT Management Consultancy (2023-10 – Present)

• Lead corporate restructuring and operational transformation projects across retail, real estate, healthcare, and service hubs
• Develop governance frameworks, internal controls, and operational procedures to enhance efficiency and financial discipline
• Prepare feasibility studies, marketing strategies, and client-specific sales plans to drive sustainable growth
• Delivered 20 to 25 percent annual sales growth, 10 percent market share increase, and 12 to 15 percent cost reduction per client through optimized processes and supply chain
• Minimized losses and improved profitability through tailored consultancy programs and performance metrics

Regional Manager Western Region at Saudi Marketing Company Farm Superstores (2014-09 – 2023-09)

• Oversaw 30 plus hypermarkets and supermarkets with annual revenues exceeding USD 100M, managing 2,500 plus employees and managers
• Directed FMCG retail operations, non-food imports, and franchise supervision including Cinzio Café, Wizzlez Pretzels, Costadoro Coffee, ensuring consistent operational excellence
• Implemented branch modernization programs, improving customer experience, Net Promoter Score NPS, and operational efficiency
• Developed and managed CAPEX and OPEX plans, balancing expansion with cost efficiency and strategic growth
• Designed and executed sales and marketing strategies, achieving sustained market share growth and enhanced brand competitiveness
• Optimized supply chain operations using Oracle ERP, ABC EOQ FIFO methodologies, improving inventory management and cost efficiency
• Negotiated and managed supplier contracts and commercial agreements, enhancing profitability and operational compliance
• Mentored and trained branch managers, supervisors, and operational teams, building a high-performing workforce aligned with corporate objectives
• Strengthened financial performance through ROI analysis, KPI monitoring, and operational benchmarking

Area Manager Al-Ahsa Region at Farm Superstores (2011-01 – 2014-01)

• Oversaw supply chain and distribution operations across multiple branches, ensuring consistent product availability, cost efficiency, and timely delivery
• Implemented process improvements to streamline workflows, enhance operational performance, and reduce stock variances
• Led training and development programs for branch managers and supervisors, enhancing sales techniques, supervision skills, and operational compliance
• Developed and monitored KPIs, inventory controls, and promotional campaigns, improving reporting accuracy and operational transparency
• Standardized operational procedures across branches, ensuring compliance with health, safety, and quality standards
• Collaborated with regional management and fellow area managers to unify processes, enhance efficiency, and drive business growth
• Elevated customer service standards and managed critical incidents to protect brand reputation
• Boosted sales and customer satisfaction through competitive, data-driven strategies aligned with company goals

Administrative Manager Eastern Region at Farm Superstores (2008-01 – 2011-01)

• Oversaw administrative functions including HR, recruitment, payroll, procurement, and HR systems, ensuring smooth operations across branches
• Led workflow digitization projects, improving response time and data accuracy by 20 percent
• Designed and implemented training programs for department leaders and staff, enhancing interdepartmental efficiency and operational compliance
• Developed and enforced policies and procedures, streamlining operations, reducing errors, and ensuring compliance with health, safety, and environmental standards
• Managed budgets and monitored expenses, optimizing resource allocation to improve cost control and operational efficiency

Sales Manager Eastern Region at Farm Superstores (2004-01 – 2008-01)

• Directed B2B and B2C sales operations, consistently achieving and exceeding sales targets, driving sustained revenue growth
• Developed new sales channels and business projects based on market analysis, sales data, and competitor insights
• Managed inventory and pricing strategies to optimize margins and profitability across all branches
• Led product launches and marketing campaigns including SKU distribution, consumer sampling, and on-site sales support, enhancing market penetration
• Built and maintained strong relationships with clients and distributors, maximizing profitability and uncovering new business opportunities
• Conducted market trend analysis, competitor monitoring, and sales and marketing evaluations to inform strategic decisions
• Designed and implemented sales incentive programs, boosting team productivity and achieving business objectives
• Collaborated with regional management to align sales strategy with corporate goals and ensure operational excellence

General Manager Hypermarket at Farm Superstores (2000-01 – 2004-01)

• Oversaw daily hypermarket operations including logistics, merchandising, sales, and customer service, ensuring smooth and efficient store performance
• Implemented operational improvements to enhance efficiency, increase revenue, and improve profitability
• Developed and executed store strategies, expanding the customer base and maximizing sales performance
• Optimized department layouts and product placement, enhancing customer flow and boosting sales across key categories
• Established and managed supplier database and procurement systems, ensuring consistent product availability and compliance with standards
• Trained, motivated, and developed department heads and staff, fostering a culture of high performance, accountability, and exceptional customer service
• Monitored budgets and controlled expenses, implementing measures to reduce losses and meet or exceed sales targets
• Collaborated with regional management to align store strategy with corporate goals and operational best practices

Branch Manager Supermarket at Farm Superstores (1997-01 – 2000-01)

• Managed all branch operations, including sales, customer service, inventory management, and staff supervision, ensuring smooth and efficient performance
• Implemented FIFO inventory system across warehouse and sales floor, improving stock accuracy and reducing waste
• Managed purchasing of local and imported goods, tracking purchase orders and supplier returns to optimize product availability
• Organized and monitored promotional campaigns and community engagement initiatives, boosting customer loyalty and increasing sales
• Trained and guided frontline and warehouse staff, enhancing service quality, operational performance, and team productivity
• Controlled operating expenses and optimized POS product linkage, ensuring profitability while maintaining stock levels and compliance with standards
• Motivated teams to achieve sales targets, fostering a high-performance culture and accountability within the branch
• Collaborated with regional management to align branch strategy with corporate goals and implement best practices

Diploma in International Trade – Silk Road Academy (2020 – 2022)

Executive MBA in EMBA – University of California

Bachelor's in Economics Business Administration – University of Aleppo