Dhayan Alpuerto

16 years in Singapore with exposure to regional enterprise stakeholders and ASEAN commercial environments, experience spanning a combination of reservations, revenue management, and progressive sales leadership, new-business acquisition, strategic account development, revenue management and complex RFP-led commercial negotiations. Proven ability to identify and develop business opportunities, manage corporate relationships across multiple industries, and translate customer requirements into commercially compelling solutions. Brings a commercially analytical approach to enterprise selling, with a track record spanning customer acquisition, strategic account development, RFP leadership, negotiation and revenue optimisation.

Well positioned to translate complex customer requirements into measurable commercial value within a high-growth technology environment.

Senior Sales Manager, Corporate - Royal Plaza on Scotts | Preferred Hotels & Resorts - Singapore

(2022-08)

• Drive corporate business development through new-lead acquisition, prospecting, account establishment and relationship development, with responsibility for growing corporate account contribution.
• Manage and develop corporate relationships across FMCG, retail, chemical, construction, engineering and manufacturing, adapting commercial approaches to different business requirements and buying environments from the following portfolios: Malaysian accounts, Indonesian accounts, Philippine accounts, Thai accounts, Vietnamese accounts, Regional corporate contracts, Regional RFPs, Singapore-based regional HQs
• Secured business for MICE Groups - FHA, ITB, ITMA, IP Week contributing a group revenue of S$575,520 in group revenue
• Represent the hotel or brand at trade shows, roadshows, ASEAN sales missions, and industry events
• Lead corporate RFP processes from bid preparation through submission and commercial negotiation, including SRP and GDS rate-loading requirements, achieving an 83.33% RFP win rate.
• Represent the hotel and brand at trade shows, roadshows, ASEAN sales missions and industry events, developing market visibility and commercial relationships.
• Partner cross-functionally with Revenue Management, Marketing, Reservations, Event Services and Operations to align commercial strategies and deliver customer requirements.
• Monitor competitive activity and market conditions using Agency360, Demand360 and STR intelligence to support commercial decision-making and account strategy.

Sales Manager, Corporate - Park Hotel Alexandra Singapore | Park Hotel Group - Singapore

(2019-09 - 2022-07)

• Managed corporate sales and account-development activities, building relationships with business clients and identifying opportunities for account growth and repeat business.
• Developed new business opportunities through prospecting, relationship management and corporate account engagement.
• Worked with internal commercial and operational stakeholders to align client requirements with revenue and service objectives.
• Supported corporate negotiations, account servicing and business-development initiatives within a competitive Singapore market.

Sales Manager, Corporate - Studio M Hotel | Millennium Hotels and Resorts - Singapore

(2018-05 - 2019-09)

• Managed corporate sales activities, developing client relationships and identifying opportunities for new business and account growth.
• Supported commercial negotiations and account development across corporate segments.
• Collaborated with internal departments to deliver commercially viable solutions aligned with client requirements.

Reservations Sales Executive - The Ritz-Carlton Millennia Singapore - Singapore

(2016-12 - 2018-05)

• Managed reservations sales activities within a luxury international hotel environment, developing strong foundations in customer needs analysis, commercial conversion and revenue generation.
• Worked across customer-facing and operational stakeholders to resolve requirements and optimise commercial outcomes.

Senior Reservations / Revenue Executive - Wyndham Singapore / Peninsula Excelsior Hotel | YTC Group - Singapore

(2010-08 - 2016-12)

• Built foundational expertise across reservations, revenue management and commercial analysis, developing an understanding of the relationship between demand, pricing, customer behaviour and revenue performance.
• Supported revenue and commercial decision-making through analysis of market demand, booking patterns and pricing opportunities.
• Developed the revenue-management perspective that now complements corporate sales and account-development expertise.

Bachelor's Degree - Education (Teaching and Training) - Philippine Normal University (2006-04)