Zheng Ming Lee
Performance Analyst/Executive
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About
Hey there, Nice to meet you. My Name is Zheng Ming but you can call me “Ming”. I have close to 2.5 years worth of experience in the Ad-tech industry, with skills ranging from Meta- Ads, Google Search Ads and Programmatic Ads with DSPs.
I’m a self starter who seeks to improve myself, where recently I completed a course in advance excel. Currently, I am taking a google analytics course to undestand more about data analytics. I consider myself to be well-spoken and sociable but above all, a team player who is an effective communicator.
Fluent in English & Mandarin, Conversational in French & Korean.
Experience
Performance Executive / Analyst
Group M Singapore | Jul 2022 - Present
- Omni-Channel Biddable Marketing - End to End Operations
- Supported Account management across APAC Region (Among others)
- Analyze performance data and recommend data-driven insights
- Created Data dashboard that reduces man-hours by more than 40% (Google
- Looker Studio)
- Effective Communicated results & expectations with the team
Shopee Pte Ltd Singapore | Sep 2021 - Dec 2021
- Assist in the development of business strategies by using data and statistical analysis
- Perform Market-research and gather 3rd Party Data to identify trends and opportunities
- Account Management of SMEs Ecommerce Store
JN Capital & Growth Advisory | May 2021 - Aug 2021
- Point person for website – Redevelopment (Wordpress Divi Builder)
- Social Media Account Manager – Copywriting + Media Planning
- Developed a Brand Design Guideline for future PR, Marketing purposes
Social Media Marketing Specialist
Doodleming | Jul 2019 - Dec 2021
- Meta Advertising - Analyze performance data and recommend data-driven insights
- End to End Social Media Campaigns operation with Data analysis
- Social Media Account Manager
- Copywriter for social media posts
Founder
Spaides.Com | Jun 2020 - May 2021
- E-commerce back-end operations (SKU Management, Website development)
- Brand development and product research
- Meta Advertising Biddable - Analyze performance data and recommend
- data-driven strategies
- Customer Service
Deputy Manpower Officer
Singapore Armed Forces | Sep 2017 - Aug 2018
- Primary assistant in preparation of Monthly Branch Report to CO
- Manpower Data analysis – Courses management
- Conducting Officer / Chief safety Roles during SAF conducts
Education
Advanced Microsoft Excel Course
Udemy Inc
Dec 2022 - Apr 2023
Real Estate Salesperson Course
Hastor Training Academy
Oct 2020 - Jan 2021
Design Communications (BA)
Lasalle College of the Arts
Aug 2019 - May 2022
Applied Drama & Psychology (Dip)
Singapore Polytechnic
Apr 2013 - May 2016
O levels Certificate
JunYuan Secondary School
Jan 2009 - Dec 2012
