Apisara Boonyu

Creative and marketing leader with hands-on experience in Content Strategy, Paid Social, Performance Advertising, Promotional Campaigns, and Team Leadership. Built a career at Aura Wellness, progressing from Intern to Marketing Manager within 4 years during the company's expansion from 7 to 30 branches.

As Marketing

Manager, I led cross-functional teams spanning Content, Promotion, and Paid Ads while personally managing Paid Social campaigns. As one of only four team members authorized to independently manage Paid Ads, I blend creative direction with data-driven performance marketing to bridge the gap between storytelling and measurable business growth.

MARKETING MANAGER at AURA WELLNESS CO., LTD (2022-02 – 2026-06)

• Collaborated directly with the CMO and CEO on high-level business strategy, marketing decisions, and company-wide growth initiatives.
• Served as one of only four authorized specialists to independently run performance advertising campaigns, consistently optimizing ad spend and driving ROAS up to 12.0.
• Led and mentored a 17-member marketing team across Content, Strategy, and Paid Advertising.
• Formulated creative and marketing strategies aligned with campaign objectives, target audience insights, and core business goals.
• Directed end-to-end content planning and creative execution across multiple social media platforms.
• Conceptualized integrated campaigns, promotional messaging, and creative directions to drive customer acquisition and revenue.
• Cross-coordinated content, promotion, and media teams to ensure seamless campaign execution.
• Managed team priorities and production timelines while monitoring campaign performance to optimize delivery.
• Translated high-level business goals into structured creative briefs and actionable content strategies.
• Analyzed ad and content performance metrics to identify optimization and scaling opportunities.

Bachelor of Journalism and Mass Communications in Advertising – Thammasat University (2019 – 2022)