Thitima Kati Muenharn

Marketing professional with 12+ years of experience in brand management and creative strategy. I've lead teams to manage over 100+ diverse brands, focusing on integrated campaigns that actually drive growth.

My goal is simple: optimize ROI and strengthen brand presence across every channel, whether online and offline.

MARKETING MANAGER - VERITE LABORATOIRE CO., LTD.

(2023-10 - 2025-02)

• Manage marketing budgets effectively, allocate resources efficiently, and track ROI of marketing campaigns.
• Develop strategic brand plans to identify the current market positioning and opportunities for the brand's short & long-term growth.
• Monitor market trends, research consumer behavior, analyze competitors' activities to identify opportunities and key issues.
• Plan and execute integrated marketing campaigns to launch new products and boost customer engagement.
• Manage and monitor performance across both online and offline sales channels.

MARKETING MANAGER (ONLINE CONTENT & COMMUNICATION) - SRICHAND UNITED DISPENSARY CO., LTD.

(2022-06 - 2023-05)

• Develop online marketing campaigns, concepts, key messages, social voice insights, and styles for online content marketing to promote across all online platforms.
• Provide guidelines and brief creative concepts and ideas, working closely with media, designers, sales, media, trade and the production team to execute and review projects.
• Proofread and revise copy to plan creative content strategies and create content that aligns with marketing plans and media objectives.
• Brief and collaborate with production, event agencies.

CREATIVE GROUP HEAD - PLUSVENTURE CO., LTD.

(2020-03 - 2021-12)

• Create viral and social campaigns with the creative team to promote on social media and increase sales, awareness, and brand image.
• Write copy for ads on social media platforms (e.g., FB, Instagram, X, Tiktok, Website Blog).
• Create and optimize content based on SEO.
• Collaborate with the motion graphics and design team to craft KV, OOH, printing and content.
• Manage the creative, content, influencer team.

DIGITAL MARKETING DIVISION MANAGER - POWER BUY CO., LTD.

(2019-01 - 2019-12)

• Develop online advertisements, promotional communication campaigns, and sales promotions, ensuring alignment with the marketing plan.
• Manage and supervise to ensure that content, promotions, designs, and marketing efforts align with merchandising, digital media agencies, graphic design, e-commerce, marcom, and service providers.
• Provide guidelines for shooting and production to promote campaigns.
• Monitor and coordinate consumer feedback on social media channels.

SOCIAL MEDIA GROUP HEAD - CJ WORX CO., LTD.

(2014-01 - 2019-01)

• Create viral and social campaigns with the creative team to promote on social media and increase sales, brand awareness, and brand image.
• Write copy for ads on social media platforms (e.g., FB, YouTube, IG, X, Line, Website, etc.).
• Create and optimize content based on SEO.
• Plan and execute photo shoots, and production.
• Manage the team and check all content to ensure it meets the standards across all media channels.
• Analyze the target audience and competitors to develop marketing strategies.

PROJECT COORDINATOR - INDEX CREATIVE VILLAGE PLC

(2012-08 - 2014-01)

• Coordinate with contact persons in operations, set up and use equipment, provide information, and queue the actors.
• Plan and monitor projects to meet deadlines, quality, and budget requirements.

BACHELOR OF ARTS - TOURISM MANAGEMENT, JAPANESE MAJOR - SILPAKORN UNIVERSITY (2012-03)

SCIENCE - MATH PROGRAM - WATRAIKHING WITTAYA SCHOOL (2008-03)