ณัฐพล กาญจนวงศามาศ

Results-driven Sales Manager with over 21 years of experience in Construction Materials and Modern Trade business. Extensive expertise in managing key accounts, particularly DOHOME, developing sales strategies, leading high-performing sales teams, and driving sustainable business growth. Strong background in Modern Trade management, sales analysis, business development, profitability management (EBIT), and strategic planning.

Proven ability to build long-term customer relationships, negotiate effectively, and consistently achieve sales targets while improving operational efficiency.

Modern Trade DOHOME Manager at SHERA Public Company Limited (2015-01 – Present)

• Managed the company's largest Modern Trade account (DOHOME) nationwide.
• Developed annual sales strategies and business plans aligned with company objectives.
• Led and supervised a sales team of approximately 26 employees, including PC staff.
• Set KPIs, coached team members, and evaluated performance to maximize productivity.
• Coordinated with the Marketing Department to develop promotional campaigns and increase sales.
• Managed sales budgets and overall profitability (EBIT) of the Modern Trade business.
• Conducted sales analysis and prepared management reports using SAP and analytical tools.
• Planned inventory management and coordinated stock availability with customers.
• Negotiated retail pricing strategies with distributors to strengthen market competitiveness.
• Built strong business relationships with key customers and branch management nationwide.
• Monitored accounts receivable and ensured timely payment collection.
• Managed overdue receivable follow-up and credit control.
• Organized sales activities, team events, and operational improvement initiatives.
• Conducted market surveys and competitor analysis to identify business opportunities.

Regional Sales Manager - Northeast Area & DOHOME at SHERA Public Company Limited (2009-01 – 2015-12)

• Managed sales operations across the Northeast region and DOHOME accounts.
• Developed regional sales strategies to achieve revenue targets.
• Expanded customer relationships and increased sales opportunities.
• Coordinated stock management and promotional activities with customers.
• Visited branches regularly to strengthen customer engagement and improve sales performance.
• Worked closely with distributors and key decision-makers to develop business growth.

Sales Project & Sales Architect at SHERA Public Company Limited (2005-01 – 2009-12)

• Managed project sales and architect accounts throughout Bangkok Metropolitan Area.
• Built relationships with developers, contractors, architects, and consultants.
• Achieved sales targets through direct customer engagement.
• Coordinated inventory planning with customers.
• Developed new business opportunities and maintained existing client relationships.

Regional Trade Developer at Union Mosaic Industry Public Company Limited (2004-01 – 2005-12)

• Managed customers throughout the Northeast region.
• Achieved regional sales targets.
• Introduced new products and developed sales strategies with customers.
• Coordinated stock management and retail activities.
• Built relationships with project-based customers and retail partners.
• Conducted regular customer visits to strengthen business partnerships.

Bachelor of Business Administration in Marketing – University of the Thai Chamber of Commerce (UTCC) (2000-04)